Digital, Baby, You’ve Got a Lot to Learn…
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Print magazine publishers, rather than quivering in their boots in the face of digital disruption, now have a thing or two to teach the digital side about customer experience. Are they listening? Digital advertising, the supposed “savior” of the print...
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Socially Awkward: Publishing in the Age of Facebook and Twitter
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Third time’s the…charm? Facebook is once again admitting to metric errors, this time in mobile search and live video user reactions. “A discrepancy was identified for counting the use of like and share buttons, as well as the counts when...
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Digital Publishers Killing Off their Pageview Metrics
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“The age of the pageview is coming to an end,” states Ellen Harvey in Publishing Executive.“A pageview can tell a publisher that an individual showed up to its site, but little about what they did once they arrived and the...
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From Blog to Print…a Pioneering Woman
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Ree Drummond, the blogger turned Food Network star known as the Pioneer Woman, is about to get her own glossy print magazine. “The first issue of the magazine will debut in June and it will be edited by Food Network...
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Are News Publishers Chasing a Future that Doesn’t Exist?
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Roger Fidler was used to being laughed at back in the 80s when he predicted the future of news. “It was not quite like Roger had descended from another planet,” a colleague of his once told Washington Post report Michael...
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Teens Snub e-Books; Choose Print
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Calling the results “surprising,” an Australian research finds that teens are still choosing print over digital, in spite of the availability of e-readers and e-books. “Joint research conducted by Melbourne’s Deakin University and Perth’s Murdoch University has found teenagers are...
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STAND, a Magazine for Men Who Want to be Better
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“I’m just a huge fan of print. When I read something, I want to grab it in print. When Borders (Bookstore) was opened, I would go there during my weekly Friday afternoon routine when I would get out of work...
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The Irony of Digital and the Indie Magazine
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Given the massive choice in reading material we all have, and the power of our digital lives to boost discovery, it’s no surprise that niche magazines are finding their avid followers. Three titles in particular show just how tightly topical...
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A Simple Explanation on How Magazine Ads Work
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For some in the magazine media industry, the future of an ad-supported online magazine model was pretty obvious. “We all saw programmatic coming, and dropped our sense of quality and dignity,” said Rebekah Billingsley of John Brown Media. (Billingsley was...
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Loving Trees to Death: The Sustainability Message is Getting Through
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Results from a new survey, undertaken this past summer by global polling firm Toluna Inc., shows that overall, consumers have a more favorable attitude about the use of print on paper versus the environmental impact of digital media. We’re pleased...
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