Preflight Like a Pro: The 5-Minute Proof
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Preparing your InDesign documents for sending to print or exporting as digital files shouldn't take up hours of your time. This quick guide will make short work of the job. You’ve sweated the design and all the details; and now...
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Designers, What’s On Your Bookshelf?
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In spite of all the ways we can consume media, designers still love their books. Invision was curious. With all the way designers can now consume media, are books still relevant? And just what books are they reading these days?...
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Fixing the Digital Ad Fiasco
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Regardless of who’s to blame for the mega-billion dollar ad blocking meltdown, it’s on publishers to fix it for their readers. “When the new iOS released, the most popular paid app in the App Store was an ad blocker.” That...
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Say What Now About Print Magazines?
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This first eyebrow-raising fact about printed magazines even surprised us. In a good way. Did you know that more Americans read print magazines than use the Internet? According to the Pew Research Center, “91 percent of American adults have read...
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Why Digital Publishers are About to Lose Subscribers
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Publishers are supposed to know this, and Apple did send out a notice, but how many realize what it means? Let’s say you subscribe to a handful of digital magazines. They are relatively inexpensive, and the payments are all lumped...
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7 Retailers Nailing it with Content
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We would love to have been in on the creative meetings when the team at Patagonia came up with their “Worn Wear” campaign a couple of seasons ago. Screened inside their stores on Black Friday, the video tugs on the...
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Can a Magazine Improve Your Well-being?
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One organization takes a deeper look at what people want out of life, and how content can help provide that. Brands are caught in a vicious cycle. They need their customer base to hear them just at the time when...
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The Skinny on Print in 2015
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When you compare persuasion metrics, looks like print’s still got it going on. When it comes to brand boosting and fostering purchase intent, you can’t beat print. So says recent findings from the Print Campaign Analysis conducted by Milward Brown....
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The Magic of the Magazine
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No one forgets their first love. And Scott Dadich, editor-in-chief of Wired, is not about to let this one get away. “I think one of the first magazines I bought myself was Wired 2.08, the August 1994 edition, which featured...
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Young Adults Most Likely to Read Books
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It’s a bit surprising to learn that the kids born as digital natives are actually more into books than their parents or grandparents. Kids these days. You just can’t pry them away from their smartphones, right? Sure, it’s easy to...
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