October 2015 - Page 2 of 4

22 October 201522 October 2015|design, Magazine, Print

Time Inc. gets the luxury memo and launches a bespoke U.S. edition of its gorgeous collectible title. Are you on the super select list that will receive one? What do you get when you buy a chunk of business that...

Durango Newsstand Stands its Ground

21 October 201521 October 2015|Magazine, Newsstand, Print

The name of the café / newsstand is Magpies, a creative take on the two primary products on offer at this Durango storefront. “There’s only one independently owned business in town at which to find literally thousands of magazines on...

Forbes: Blend Old and New to Make Readers Happy

20 October 201520 October 2015|Digital, Magazine, Print

The publishing magnate offers a refreshing look at the true purpose of being in business. The Internet, far from being the nemesis of the print industry, is going to help print publishing in the coming years, says Forbes Media chairman...

Are Publishers Digging Their Own Graves with Brand Content?

20 October 201520 October 2015|content, publishing

At the heart of the debate over native advertising is this central truth, summed up in one concise statement: “…these days, advertisers wield a lot more power and influence over media companies because they [publishers] are desperate for their dollars,”...

Wearable Tech, Now in Print

19 October 201519 October 2015|Magazine, Print

A print magazine aimed at fashionable tech? Why not; even techonistas like to read in print. It may seem counterintuitive – a magazine aimed at the high fashion wearable technology market, debuting in print. But it’s happening, and it’s causing...

Why Your Brand Needs to Get All Emotional

19 October 201519 October 2015|content

It’s time to shift our thinking from “are they listening?” to “do they care?” Consumer habits in our multi-platform world are changing, moving from a mass market mentality to a self-selected tribal approach. In magazine publishing, we see this in...

3 Ways to Make More Money with Direct Mail

15 October 201515 October 2015|USPS

Is your direct mail getting good returns? Try these three things to start boosting your ROI. Direct Marketing Association’s 2014 Statistical Fact Book says that 75% of consumers say they open “almost all” of their mail. Close to 80% will...

Are We at Risking of Losing Our History?

14 October 201514 October 2015|Digital, Print

Google boss warns of ‘bit rot’ as we throw all our data into a soon-to-be black hole. According to a vice president at Google, humanity stands to lose a huge amount of our collective history that’s been captured in digital...

Exposing the Digital Ad Unicorn

14 October 201514 October 2015|Advertising, Digital

Forbes reveals why the “perfectly targeted ads” promised by the Web are a myth. A decade ago, digital search and display ads promised an inexpensive and fast way to reach the kind of mass market-size audiences that only TV could...

Disney Aims to Make Coloring More Magical

13 October 201513 October 2015|Digital, Print

Crayons? Check. Coloring book? Got it. Software to turn your book into digitized pop-up art? You bet. “Researchers at Disney have created a tablet app that allows children to colour in characters that pop out of their books in real-time,”...

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