Print as the Haute Couture in your Brand Marketing
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From dead to premium, what does print’s new status mean for publishers on a practical level? Striking the balance between print and digital content is a tightrope walk, as any publisher these days will tell you. Linda Ruth in Publishing...
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Yankee Magazine Marks 80 Years in Print
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The iconic New England magazine offers a respite from our modern world, and that’s a legacy worth carrying on. The staff at Yankee magazine have something to celebrate – this fall marks the 80th anniversary of the family-owned magazine, notes...
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What’s Behind the Big Digital Decline?
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Compared to last year, we are seeing significantly fewer readers engaging with digital magazines. Why? Early last year the future of digital magazines was being briskly debated in our industry. Advocates touted improvements in interaction thanks to enhanced technology, while...
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Twitter for Dummies – The New News Digest
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Curating the news, 140 characters at a time. How much can we really learn? As more of our news is consumed on social networks and social media platforms become news rooms, Twitter unveils a new product called “Moments” that aims...
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The Digital Ad Battle Gets Dangerous
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“Listen, Little Boy, in this business there’s only one law you gotta follow to keep out of trouble: Do it first, do it yourself, and keep on doing it.” ~ Tony Camonte in ScarfaceCaribbean and South Pacific cell carrier Digicel...
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Is This How George Jetson Gets His Mail?
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Forget about robot maids; it’s the future of mail that’s really up in the air. Kathy Siviter, a new member of the crew at PostalVision2020, is a fan of the latest partnerships between print and technology to create “the mail...
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In Distrust we Trust – Part Two
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Digital advertisers haven’t been able to move the needle on digital ad perceptions. Americans’ trust in the news media is at an all-time low, and our trust in digital advertising hasn’t improved a bit over the past two years either....
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In Distrust We Trust
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Annual Gallup poll shows our confidence in American media continues to slide. Okay, America, we have a trust issue. “Trust in the media remains at record low levels, according to a new report from the polling firm Gallup,” writes D....
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More Magazines, Less Frequency the Trend?
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The numbers are in for Q3 launch numbers; new titles are slightly up from a year ago. One hundred ninety four new titles hit the nation’s newsstands in Q3 of this year, edging out the same quarter last year by...
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Fabulous Beekman Boys Now Appearing in Print
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[responsive][/responsive]Call it the “farm to page” concept of publishing. Meredith is partnering with Beekman 1802 to launch a new lifestyle magazine called the Beekman 1802 Almanac. “Beekman 1802 was started in 2008 when former advertising exec Josh Kilmer-Purcell and his...
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