Media Archives - Freeport Press

COVID’s Impact on the Media in 10 Charts

12 October 202012 October 2020|Marketing

At What’s New in Publishing, they’ve been following COVID’s impact on our industry closely, seeing both the downsides and the positives as publishers adjust to this new reality. Now, they’ve released The Publisher’s Guide to Navigating COVID-19, designed to “bring...

An Internet Minute, Pandemic Style

19 August 202019 August 2020|Digital

As our economy… and our collective patience with this pandemic… both shrink, there’s one thing that’s expanding at an enormous rate. “In an increasingly digital world intensified by the outbreak of COVID-19, 2020 has introduced a new era where technology...

The Real Superpower of Magazine Media is Engagement

09 July 202009 July 2020|Magazine, Print

Put a ring on it. That’s what happens when your readers see you in print – they engage with you and your brand in ways that don’t happen online. Five years ago we shared some data on the engagement power...

Why Mad Men is So Popular Right Now

19 May 202019 May 2020|Advertising

It’s a rewatch for the ages … Mad Men, the wildly popular Netflix series, was first aired in 2011. Almost from the start, it was hailed as highly original TV, with creativity long missing from the genre. And that, according...

The Generational Impact of COVID-19 on Media Habits

29 April 202029 April 2020|Marketing

There’s no question that media consumption is up while most of the country shelters in place. Global Survey Index set out to discover where all this consumption is taking place, so they interviewed 4,000 internet users in the US and...

It’s Never Been Easier… or Harder… to Get Your Message Out There

07 January 202007 January 2020|Advertising, Digital, Marketing, Print

For marketers, it truly is the best of times and the worst of times, a position made clear by Royal Mail’s new report titled “Why Mail Cuts Through.” “It’s never been easier for marketers to target an audience,” the report...

What Futurists Got Right – and Pretty Wrong – Three Decades Ago

07 January 202007 January 2020|Advertising, Marketing, Print

Futurist Ray Kurzweil made some wild-sounding predictions as the second millennium came to a close. In his book “The Age of Spiritual Machines,” he predicted we’d be living to 100, computers would be invisible, and privacy would be a massive...

For Magazines, the Pendulum Swings Back to a More Thoughtful Mix of Channels

17 December 201917 December 2019|Magazine, Marketing, publishing

There’s no question that printing a magazine has its challenges, with the fixed costs of paper, printing and distribution and the decline in print advertising. So yes, from a bottom-line point of view it might seem like a smart move...

Why We’re All Marketing to Five Generations at Once

06 November 201910 November 2021|Print

With Baby Boomers staying in the workforce longer and Gen Z being the first “fully digital” generation at work, B2B marketers have a tricky challenge. Effectively marketing across five generations – Baby Boomers, Generation X, Millennials, Gen Y and Gen...

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