Do Magazine Publishers Have an Inferiority Complex?
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“This is not a pipe.”Peter Houston begins his insightful article in The Media Briefing calling to mind Rene Magritte’s famous painting of a pipe.“Magritte’s point is it’s not a pipe, it’s a representation of a pipe,” Houston explains. “He set...
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Niche and Special Interest Titles Continue to Lead in Growth
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Well, the data may be a little fuzzy, but the message is good. According to Association of Magazine Media and their Magazine Media 360 report for April, several magazine titles are seeing some nice growth. “In the enthusiast and niche...
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Why Magazine Media Moves the Metrics that Matter
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Looking to make a lasting impact on how your brand is perceived? When it comes to building long-term brand health, relevance and quality are the most important metrics, according to this article in Magnetic Media. Not surprisingly, they are also...
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The One Huge Takeaway from the 2016 MPA Numbers
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Overall, magazine media publishers had a great year in 2016. According to the folks at Marketing Charts who cited MPA figures from last year, magazine audiences “grew by 6.4% year-over-year in 2016, exceeding 1.7 billion.” Of that audience, print and...
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How to Build a Media Brand that Works
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“Always, always do your own thing.” That’s rule number one of Skift’s Rafat Ali when it comes to building a reliable media brand. An unabashed fanboy of Monocle magazine, Ali offers ten rules to brand by in this post in...
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Why Differentiation is Critical during the War on Media
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There is a difference between “media” and journalism; in this age of brands as media publishers, not all operate under journalistic principles. Throw native advertising into the mix – where real journalism is cozied up with sponsored content – and...
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Why Digital Spells Death for Magazines
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The digital revolution has been blamed for everything from “kids these days” to widespread astonishment at our recent election results. It’s also been blamed for the demise of print and, in particular, printed magazines. And it’s hooey. Sure, the advent...
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The Costly Mistake Brand Marketers are Hard-wired to Make
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Is there a collective human blind spot when it comes to legacy media? What publishers need to know about the people buying ads. As humans, we seek out the new, the unknown, the bright and shiny. This basic human trait,...
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The Digital Tipping Point: Are We There Yet?
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It may seem that digital media has already drowned out traditional media. This isn’t true, according to research by eMarketer. Are we there yet? Has digital overtaken traditional media in terms of consumer behavior? Not yet, but we’re getting closer,...
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Optimism Reigns inside Magazine Industry C-Suites
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Most magazine-media execs are anticipating solid revenue growth this year as they focus on adapting to changing consumer habits. Want to know how an industry’s really doing? Just ask the leaders who live and breathe it every day. Folio: did...
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