Media Archives - Page 5 of 6

07 October 201507 October 2015|content, News

Digital advertisers haven’t been able to move the needle on digital ad perceptions. Americans’ trust in the news media is at an all-time low, and our trust in digital advertising hasn’t improved a bit over the past two years either....

In Distrust We Trust

07 October 201507 October 2015|News

Annual Gallup poll shows our confidence in American media continues to slide. Okay, America, we have a trust issue. “Trust in the media remains at record low levels, according to a new report from the polling firm Gallup,” writes D....

Seth Godin on Mass Media: So Close

30 September 201530 September 2015|Magazine, publishing

Seth Godin is usually spot on when he blogs about marketing and advertising in today’s connection economy. Last week, he came so close to disclosing a new truth about the magazine industry that we have to wonder if he left...

Nissan Exec on One Big Mistake Marketers Make

01 September 201501 September 2015|Advertising, Digital, Marketing, Print

[responsive][/responsive]Relevance is defined as “the condition of being connected with the matter at hand.” (Dictionary.com) When we talk about magazines and other print media and their relevance, we have to think in terms of that connection – not just to...

Beyond the ABCs of the Magazine Media Story

25 August 201525 August 2015|Magazine

[responsive][/responsive]Folks are slow to change. And entire industries are even slower. Publishing industry folks are used to looking to reports like the recent one from the Audit Bureau of Circulation (ABC) to gauge the overall health of the industry. And...

The Superhero Leap at HBR

18 August 201518 August 2015|Magazine

Adi Ignatius is not coy when asked about the radical changes to his publication, the Harvard Business Review, as quoted by Olga Nasalskaya in Fipp. “Harvard Business Review is that rare case when an academic journal becomes a mainstream media...

What’s Between Your Issues Could Make (or Break) You

17 August 201517 August 2015|Magazine

We are seeing it happen in a range of niches. Monocle has launched into retail; GQ now has a private social club; and publishers are realizing that your magazine alone is not your entire product. Magazine companies are now media...

What Joe Ripp Thinks About…Everything

08 July 201508 July 2015|Magazine, Marketing

“The goal is to be what we are, a great content company, and not a magazine company. We are a great content company that survives and lives on every form of distribution.” In no uncertain terms, Time Inc.’s chair and...

Welcome to the Transcended Infinite Media Age

29 June 201529 June 2015|Magazine, Print

Overall print magazine circulation is stable or slightly up, and magazine readership (both print and digital) is increasing, according to Samir “Mr. Magazine” Husni. So it’s back to business as usual for print magazine media companies, right? No, according to...

6 Myths About Millennials and the Media

28 May 201528 May 2015|content, Editorial, News

Digitally native, the millennial generation is often thought to be abandoning traditional media for digital, and especially social, alternatives. But what do we really know about them? “Are millennials too cheap to pay for newspapers? Is social media leading to...

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