Media Archives - Page 6 of 6

How Magazines Have Turned Over a New Leaf

19 May 201519 May 2015|Advertising, Magazine, Marketing

Spend 30 years in the magazine media business and you'll tend to learn a thing or two. Tom Bureau of Immediate Media isn’t shy about laying it out as he sees it. “Yes, magazine media brands are seeing print circulations...

“Your Magazine is NOT Your Product”

09 April 201509 April 2015|Magazine, publishing

[responsive][/responsive]Four years ago, Makeshift magazine started as a Kickstarter-backed project, and has morphed into a successful, self-described “functioning media company.” Now founder Steve Daniels has some sage advice in “How to start a magazine: Lessons from four years in print.”...

Time’s Pearlstine on Print and the Future

25 March 201525 March 2015|Digital, Editorial, Magazine, Print

[responsive][/responsive]Some may call it unnerving or even terrifying. But Time Inc.’s EVP Norman Pearlstine is “just exhilarated by the speed with which this business is changing, by the challenges we have, and by the uncertainties, by an absolute belief that...

7 Reasons Magazines Belong in Your Media Plan

20 February 201520 February 2015|Magazine, Marketing, Print

[responsive][/responsive]Can magazines play an effective part of my marketing campaign? This question is being asked in marketing blogs and industry events and the answer is ringing back with a big “yes.” As luxury retailers and digital commerce sites launch in...

Print Deniers Living in “Cloud Cuckoo Land” Says One Digital Evangelist

19 February 201519 February 2015|Digital, Print

[responsive][/responsive]Matthew Buckland, a self-proclaimed “digital evangelist” and owner of a digital agency, is on a personal and professional mission to “find truth.” And he’s taken aim at print. “There are few good things to say about printed media these days,”...

Print — The Gateway Media

27 January 201527 January 2015|Print

[responsive][/responsive]As marketers we seem to be coming to a collective grip on the fact that our customers are living in a multi-channel world. It is no longer a question of “digital or print” as we put our campaigns together. Rather...

A Digital Casualty at the New York Times

28 July 201428 July 2014|Digital, Marketing, Print

“We are sponges and we live in a world where the fire hose is always on. “ So says David Carr in the NYTimes.com in speaking of the “media juggernaut” we are all riding that has supposedly left print behind...

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