Media Archives - Page 2 of 6

Magazines Really Are a Big Deal for Your Audience, and for the Brands Looking to Engage Them

30 October 201930 October 2019|publishing

“National news is the voice of the nation; new age publications represent people; local press stands up for community. This is invaluable content.” This statement opens an article in Campaign focused on understanding why magazines matter. The brand recently launched...

Sure, Print’s Hard … and It’s Worth It

03 October 201903 October 2019|Print

If you’ve been following me for any length of time, you’ve seen me write about the trust effect in print magazines. Consumers trust printed content more than they trust digital, and this trust helps elevate the brand and its associated...

It’s the Age of Experience, and Your Customers Want What they Want

21 January 201910 November 2021|content, Digital, Magazine, Print

Last year we talked a lot about the synergy between print and digital; in fact they’ve been called the new marketing power couple. Marketers have learned the hard way that “easy” is not a good measuring stick for effective marketing, and the digital-only...

Why Magazine Media is Having a Kardashian Moment

24 September 201824 September 2018|Magazine

Influence. Brands crave it, and an entire industry has sprung up around online influencers on Instagram, YouTube and other social channels. At its inception, brands that looked to influencer marketing had worthwhile goals; engaging their fan base and potential...

Journalists See the Tide of Trust Turning Back

01 May 201801 May 2018|News

Early this year, we saw trust in traditional media bouncing back from its historic low point of a couple of year ago. At the time, we cited the 2018 Edelman Trust Barometer that showed traditional media outlets were indeed regaining...

TV, Print Still Most Influential Advertising

19 December 201710 November 2021|Print

When your customers are making a buying decision, what factors into their choice? If they’re like most people, trust in your brand is a huge part of the deal. So how can brands build more trust, especially during this time...

The End of an Era?

09 October 201709 October 2017|content, Magazine

He was an international icon of publishing. When billionaire publishing magnate S.I. Newhouse died last week, many called it the “end of an era” for the glossy publishing industry. “When Si Newhouse died this week at the age of 89,...

What Hearst’s Digital President May Have Gotten Wrong

19 September 201719 September 2017|Digital, Magazine, Print

He’s been called Hearst’s great digital disruptor. “When Troy Young came to Hearst in 2013 from Say Media, he was faced with the challenge of building the magazine division’s digital arm, a task that entailed disrupting the foundation of the...

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