May 2016 - Freeport Press

Rock, Paper, Scissors: Research Says Print Beats Mobile

31 May 201610 November 2021|Advertising, Digital, Mobile, Print

As retailers face the digital ad meltdown, new research shows that print’s better at driving purchases than mobile ads or shopping apps.This news might not have Target turning Cartwheels, but recent research shows that retail print ads reach more consumers...

The Ad Force is Strong in This One

31 May 201631 May 2016|Advertising, Magazine, Print

Regional magazines continue their winning streak, with billions in commerce dollars generated by their print ads. $177 billion: That’s the amount of consumer spending influenced by print ads in regional print magazines, says the CRMA. “Readers of city and/or regional...

The Millennial, the Mail and the Election

26 May 201626 May 2016|Print

Just how much does our youngest generation of voters value political mail? Some of these stats may surprise you. Whether they are feeling the Bern, backing Hillary, or making America Trump again, there is one thing Millennial voters agree on:...

Why the World’s Most Powerful Ad Man is a Print Fan

26 May 201626 May 2016|Advertising, Print

As the pendulum continues its swing back toward print, a leading UK ad exec calls printed media “more powerful than people give them credit for.” What a difference two years makes. In 2013, WPP’s Sir Martin Sorrell cautioned that his...

You Gotta Hand it to Facebook

25 May 201625 May 2016|content, Editorial, publishing, Social Media

Anyone who remembers AOL in the ‘90s is having an eerie sense of déjà vu with Facebook’s Instant Articles. Is it a case of fool me twice? It’s like the ’90s all over again; and not in a good way...

Print Boom: Bookstores are Up and Paper is Back

24 May 201624 May 2016|Paper, Print

U. S. Census Bureau data shows a resurgence in bookstore sales. For many, it’s “paper, all the way” and always will be. For book lover Sabrina McKay-Jones, the choice for reading material is clear: “Paper, all the way. Paper,” she...

The Old-fashioned Facts on Magazine Media We’ve Been Waiting For

23 May 201623 May 2016|Magazine, Print

There’s been a lot of dissent in how to count magazine readership data in a multi-channel brand environment. This is the info marketers and advertisers need to know about print magazines. There’s been much written lately about the health of...

Amid Slumping Profits, Kohl’s Turns to Print

23 May 201623 May 2016|Advertising, Print

The retailer plans to test more print marketing and back off their digital spend after surprisingly low sales and profits in Q1. “The hammering of big-name retailers continued Thursday as Kohl's reported sales and profit declines, and pinpointed marketing as...

The Dodgy Bull behind Video Viewership Numbers

19 May 201619 May 2016|Marketing, VIdeo

The way platforms like FB measure video views gives a wildly inflated picture of what’s going on. Do brands get that? Facebook counts the “view” at the three-second mark (whether or not the viewer has turned on the sound) You...

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