Facebook Playing Chess while Publishers are Playing Checkers
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One analyst predicts the move to “platform publishing” will not end well for magazine media. That’s putting it mildly. The chorus is chiming in from all corners. A few days ago, Bloomberg Media’s Justin Smith said publishers were feeding on...
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Media Head: Publishers are “Feeding on Facebook’s Scraps”
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Twitter\@MattNavarra Bloomberg Media’s Justin Smith says the social network makes far more money from news feed than news organizations do from linked traffic. Their content is keeping Facebook users happy, but the publishers that provide it are “feeding on the...
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Myth Busting 101: The Paper vs. Trees Debate
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Before you throw around those old ideas about paper and the environment, get your facts right--especially if you’re writing for a major newspaper. I can understand the average non-industry person having some preconceived (even if they are wrong) attitudes about...
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Leading Agency Says Pfffft to Digital Ads
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A leading global media agency has come out publicly dismissing the effectiveness of investing in digital media campaigns. Wow. “Last week, Group M released a report called ‘Interaction 2016’, which got plenty of attention here on MediaPost,” writes Maarten Albarda....
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The Big Digital Snooze and Print’s New Future
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As digital fatigue sets in, readers are waking up to newspapers and news magazines. Think you’re maxed out on digital content now? According to the folks who track these kinds of things, it’s only getting worse. “We can point our...
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Isn’t It Enough for Indie Mags to be Gorgeous?
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Sure, indie mags look, feel and smell great. But what happened to iconoclasm? Are they reading material or collectible objects d’art? Rob Alderson, writing in Magculture, takes a deep dive into the nature of indie magazines and what they bring...
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Is This What’s Really Hampering Newsstand Sales?
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The steeper the subscription discount, the lower the sales at the newsstand. It’s pretty simple logic. But there’s a lot more to it than that. When publishers offer steep discounts off their subscription prices, sales at the newsstand go down....
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Can Twitter Pull It Together?
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Despite adding users, earnings are still below predictions and the Street is showing its displeasure. It’s adding users, staying relevant to existing fans and continues to be culturally relevant. So why can’t Twitter make a go of it on the...
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Fear and Loathing on Facebook
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If you’re not “absolutely petrified” of FB’s empire-building tactics, you’re probably not paying attention says one publisher. “Absolutely petrified.” That’s how Neil Vogel, head of About.com, feels about the rise of distribution platforms like Facebook Instant Articles, Live Facebook, and...
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The Chilling Link between Social Media and Depression in Young Adults
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Research shows that too much time on social networks could be making people, especially young adults, more prone to depression. Admit it; it happens. You’re scrolling through your newsfeed seeing photos of your bud’s latest round of golf or awesome...
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