May 2016 - Page 2 of 4 - Freeport Press

Where Will You Be When the Video Bubble Pops

19 May 201619 May 2016|Marketing, VIdeo

Illustration: Jim Cooke Media companies are pouring resources into video, but it may not be the holy grail for much longer. Video, video, video. If you’re paying attention to the marketing strategy of late, that’s the prevailing paradigm, with companies...

The New Church and State in the Digital Age

18 May 201610 November 2021|Advertising, content, Editorial, publishing

The lines may have blurred, but the consumer still doesn’t want to be misled. This direction is where a brand’s integrity matters.As journalism brands develop multi-channel revenue streams and non-journalism brands become publishers, the wall between editorial and finance is nearly...

Yes it Has Value but No, We Won’t Pay For It

18 May 201618 May 2016|Advertising, Website

Mixed messages from U.S. consumers on the value of Internet content means publishers and advertisers must fix their broken digital advertising models. They claim the content they consume does have significant value, yet more than 85% of U.S. adults surveyed...

Hearst to Try Print-to-digital Targeting; Have We Learned Nothing?

17 May 201617 May 2016|Advertising, Digital, Magazine, Print

Measuring Emissions - Toyota Prius vs. Sheep The technology is whiz bang…but the end result could end up alienating even more of the audience. Understanding ROI on print ads has always been a challenge, and many in our industry cite...

How Print Wisdom is Saving Digital Ads

16 May 201616 May 2016|Advertising, Digital, Magazine, Print

According to PageFair’s Johnny Ryan, emulating a print advertising model is the only viable future for digital advertisers. He makes a lot of sense. Billing its product as “respectful and sustainable advertising,” PageFair is all about helping publishers reinvent their advertising...

Found the Pulse: Print Ad Making a Big Recovery in Med Journals

16 May 201616 May 2016|Advertising, Magazine, Print

The print journal business is a bit like the fourth hour of a Bruce Springsteen concert: No one expected it to go on this long, but they're glad it did. Calling print’s resurgence “thoroughly legitimized by the latest industry numbers,”...

The Newest Rising Stars in the Font World

13 May 201613 May 2016|design

Casual elegance or rational efficiency, font designers are putting out some amazing new typefaces. As brands become more adept at storytelling, font creators are taking notice and designing accordingly. One new font family from UK-based Elena Genova is making waves...

An Engineering Student Takes on the Paper vs. Digital Debate

13 May 201613 May 2016|Paper, Print

“You will never see me taking notes in class on a laptop.” Jacob Gabriel Courey, WMU Jacob Gabriel Courey has read the arguments on both sides of the paper vs. digital learning debate. “I could recite countless studies that have...

Print Addiction in the Foxhole

12 May 201612 May 2016|Magazine, Print

For one indie magazine publisher, it all comes down to making something real. “I don’t want to see pictures of people’s babies, or their dinner or endless drunken selfies. It’s a bit bizarre to me that we now have to...

Change Management: A Lost Art in This Business?

12 May 201612 May 2016|Advertising, Digital, publishing

Lessons learned from the “old days” of print publishing on how to quit whining and handle change. Are publishers limiting their revenue potential because they are simply bad at handling change? D. B. Hebbard thinks maybe. “During a conversation with...

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