January 2016 - Freeport Press

Bring on the Font Binge — Monotype Rolls Out Subscription Services

30 January 201630 January 2016|design

Licensing fonts just got easier and more affordable. Designers are going to love this. If you’re a font junkie or professional graphic designer, you’ll love this news. Monotype, a leading typeface provider, has launched two new ways for customers to...

Money Matters: Where Publishers See it Coming and Going This Year

28 January 201610 November 2021|Advertising, Apps, Digital, Magazine, Print, publishing

Publishing industry executives share their thoughts on where they’ll invest this year, and where they expect to see gains.At the end of last year, the folks at Publishing Executive surveyed their readership to see where they plan to invest, and...

Nautilus Making Its Mark with Scientific Storytelling

28 January 201628 January 2016|Magazine, Print

In just eleven issues, the magazine has racked up a slew of awards for its unique approach to scientific reporting. “If you want to engage people, tell them a good story.” That’s the approach cited by John Steele, Nautilus founder...

Print Drives More Shoppers than Social or Mobile ads

26 January 201626 January 2016|Advertising, Catalog, Print

What types of campaigns are most likely to drive in foot traffic? Print gets it done, ranking #2 overall. Timetrades’ 2016 State of Retail Report contains some surprises for marketers who are leaning heavily on social and mobile advertising. “Special...

What Will You Do with Your 12 Days?

26 January 201626 January 2016|Magazine

Vacation days are precious and few; these media titles will help you decide how to spend them. Twelve days. According to the Bureau of Labor Statistics, that the average amount of time a full-time employee in the United States can...

Say Aaaah: Why Doctors are Using More Paper Than Ever

25 January 201625 January 2016|Paper, Print

The rush to electronic medical information was prompted by the best intentions…and yet paper has become the new lingua franca for doctors. “In 2009, fewer than 10 percent of hospitals had any kind of electronic medical records,” writes Abigail Zugers,...

Publishers, These Newsstand Changes Will Hit You Right in the Books

25 January 201625 January 2016|Magazine, Newsstand, Print

As the newsstand distribution model continues its shakeout, publishers need to be ready for some pretty big changes. From the spreadsheet to the shopping basket, the newsstand continues to evolve. The magazine distribution model continues to work itself through the...

Meet the Rising Stars of the Font World

22 January 201622 January 2016|design

Four great new display fonts, four promising new text fonts, and a designer who hopes to conquer the world of typography. The folks at MyFonts are diehard font lovers, bringing us the most popular fonts of 2015 (spoiler: Helvetica didn’t...

Go Big or Go Home with Direct Mail

21 January 201621 January 2016|Catalog, Print

Want to improve your DM results? It’s time to step waaaay outside your comfort zone. We all know the old saying about the definition of insanity. And yet, marketers consistently fall into the trap of striving for different results without...

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