Why Free Titles Work Magic for Advertisers
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The mindset has shifted from “buy something” to “do something”…and free titles fit that niche perfectly. It’s seems the old adage of “you get what you pay for” doesn’t apply in one area of our industry. The rise of the...
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Rock, Paper, Scissors…Digital?
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A scientific look at how printed marketing materials make good sense to our brains. As our brains get used to working on screens and in digital, does print still have a place? According to current scientific research, absolutely. In InkOnDaPaper,...
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Husni Strikes Out at Sloppy Industry Reporting
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He makes a convincing argument that recent reports on magazine launches are “dead wrong.” Is it possible that MediaFinder has it all wrong? According to Husni, “…news of the decline of magazine launches have been greatly exaggerated” and he takes...
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Industry Leaders Riff on the Future of Magazines
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This collection of quotes from magazine industry game changers paints a vivid picture of the powerful future of print. Anyone who reads this blog frequently knows that Samir “Mr. Magazine” Husni has strong opinions on print. “As long as we...
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BS from the BLS on the USPS?
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One industry insider thinks the Labor Bureau has it all wrong regarding big staffing cuts at the Post Office. If you listen to the Bureau of Labor Statistics, the Post Office is going to be losing employees like crazy over...
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Hey Print, Good Work in 2015
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It was seventeen years ago that the e-reader was introduced to consumers, notes Jenny Shank in MediaShift. And while the technology has wrought enormous changes on the way we publish, market and purchase books, it hasn’t changed one fundamental fact:...
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The Ironic Beauty of the Moment App
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The smartphone can get in the way of living a meaningful life. Finally help has arrived in, of all things, a smartphone app.What if a tiny voice over your shoulder could tell you when it’s time to put down the...
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Why Media Brands are Terrified of Facebook
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“I think we’re going to see a lot of old media brands do a lot of embarrassing things in an effort to drive clicks back to their websites from Facebook.” There’s no escaping the truth: Facebook had an epic year,...
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What 2015 Taught Us About Ad Blocking
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It’s not new technology, but 2015 was the year ad blocking became front page news. Here’s what we learned this year about it. If you’re young, male, tech-literate and an online gamer, odds are you’ve been using ad blocking technology...
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Ooh-La-La…Porter Named Luxury Publisher of the Year
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Net-a-Porter’s print magazine has been named best in class for last year, thanks to fantastic editorial and improved technical integration. When upscale digital retailer Net-A Porter launched their luxe print magazine Porter almost two years ago, the fashion industry went...
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