Direct Mail: Are You Doing it Wrong?
It can be hugely powerful…as long as you avoid direct mail’s pitfalls. How do you use it? When executed properly, direct mail offers a fantastic return on your investment. The problem, according to Summer Gould in Target Marketing, is that...
continue reading
What Publishers Need to Know About Ad Sales and Content in 2016
|, ,
Publishing Executive Magazine kept a close eye on ad trends this year. What they learned could be critical to your business. 2015 was a year of trial and error, watching and learning for many of us in the industry, as...
continue reading
John McWade on Why He Still Loves Paper
“The reason I read a paper magazine or book is for the time it gives me — for the space to think, reflect, pause, return, re-read, and so on until what’s on the page has morphed from an idea to...
continue reading