January 2016 - Page 2 of 4

20 January 201620 January 2016|Apps

For the 100+ publishers that signed up for the program, the data coming back has a sour taste. “Since it launched last September, Apple Inc.’s News app has attracted more than 100 publishing partners world-wide hoping to capitalize on the...

Tech Didn’t Kill Advertising; Advertisers Did

19 January 201626 August 2021|Advertising, Digital

The digital advertising meltdown is a clear beacon to an industry that is being reckless with their technical capabilities. The advertising industry as a whole has been incredibly reckless with digital ad technology, according to Adam Kleinberg in AdAge. He...

The 2016 “Mr. Magazine” Manifesto

19 January 201619 January 2016|Print

Why Samir Husni is feeling the love for print as we roll into a new year. Samir Husni loves print; anyone who reads his regular blog and industry articles knows this. As the self-titled “Mr. Magazine,” he is unabashed in...

How Custom Ads Can Rock the Printing World

18 January 201618 January 2016|Magazine, Print

Magazine publishers can take advantage of new technology to offer precisely targeted ad space. One of the promises of digital advertising was the ability to push highly relevant messages to specifically targeted audiences. The idea sounded amazing: Digital search and...

One More Made-up Word about Publishing in 2016

18 January 201618 January 2016|publishing

“Although we’re in the words business, we publishers often can’t find the words to explain what’s going on in our industry.” – D. Eadward Tree The art and business of publishing has changed so much in the past several years...

Designers and the Letterforms they Love

14 January 201614 January 2016|design

Type geeks, this one’s for you…15 typographers introduce us to their favorite letterforms. The love is real. “The lowercase ‘a’ is a perpetual oddball,” declares Tobias Frere Jones. “Most letters of the alphabet have deep alliances with each other, sharing...

Ad Age’s Hot Button Issues for 2016

13 January 201626 August 2021|Advertising

What’s keeping marketing and ad execs awake at night? Their answers are straightforward and surprising. Interruption, disruption, disconnection and discontent -- the challenges facing the marketing and advertising industry as we head into this new year are heady. Advertising Age...

10 Reasons Why Magazine Ads Are Great at Selling Books

13 January 201613 January 2016|Advertising, Magazine, Print

For book publishers seeking credibility, repetition, and a closer connection with their target buyers, the benefits of print ads may make all the difference. Book publishers – whether the traditional or self-published variety – are once again realizing something about...

It Is Time to Put Tablet Magazines Out of Their Misery?

13 January 201613 January 2016|Digital, Magazine

This year there will be no “Tablet Magazine of the Year” at the ASMEs. 2016 just might be the year tablet magazines get to die already, according to Aileen Gallagher in Medium. “Magazine editors from around the country (or, really,...

The Bare Truth about Digital Textbooks

13 January 201613 January 2016|Print

Students would prefer printed text if cost wasn’t an issue. One researcher believes digital textbooks may be harming our next generation. Don’t believe everything you hear about Millennials and their preference for digital media. That’s the sage advice Samir “Mr....

Prev 1 2 3 4 Next

Quick Links