Well, this is interesting. According to data from Shareaholic, last year marked a turning point in the search vs. social traffic debate. “After a year fraught with terms like ‘fake... read more →
“The age of the pageview is coming to an end,” states Ellen Harvey in Publishing Executive. “A pageview can tell a publisher that an individual showed up to its site,... read more →
Mixed messages from U.S. consumers on the value of Internet content means publishers and advertisers must fix their broken digital advertising models. They claim the content they consume does have... read more →
Want to use an ad blocker on their site? It’s gonna cost ya. What’s $1 worth these days? For Conde Nast’s WIRED readers, $1 can mean an online ad-free experience.... read more →
Buried in the fine print at last week’s Apple developer conference (WWDC) was some industry-shaking news: The next version of iOS will let users block ads on their iPhones and... read more →
Earlier this week we talked about paywall strategies and what’s really behind them. In that article we mentioned that Time Inc. is planning to roll much of their content behind... read more →
Selling a product these days provides much more than simply the revenue from that product. When done properly, it provides invaluable information about the purchaser, data that is often worth... read more →
We've been somewhat skeptical of Net-a-Porter’s online moves previously, when they launched their “shoppable pages” concept early last year. While we loved loved loved (and still do) the idea of... read more →
The goal is sound: to keep the reader on the site, forestalling their inevitable bounce by feeding a running supply of story after story. To achieve this kind of stickiness,... read more →
[responsive][/responsive]Twitter tweets are about to get more exposure through Google’s search engine, according to Bloomberg’s Sarah Frier, and the results could mean money in the bank for the struggling social... read more →