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Search is Back as the Top Referral Source
15 March 2018|Digital, Social Media, Website
Well, this is interesting. According to data from Shareaholic, last year marked a turning point in the search vs. social traffic debate. “After a year fraught with terms like ‘fake news,’ and headlines centering around brand safety issues and extreme...
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Digital Publishers Killing Off their Pageview Metrics
14 December 2016|Digital, Website
“The age of the pageview is coming to an end,” states Ellen Harvey in Publishing Executive.“A pageview can tell a publisher that an individual showed up to its site, but little about what they did once they arrived and the...
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Yes it Has Value but No, We Won’t Pay For It
18 May 2016|Advertising, Website
Mixed messages from U.S. consumers on the value of Internet content means publishers and advertisers must fix their broken digital advertising models. They claim the content they consume does have significant value, yet more than 85% of U.S. adults surveyed...
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WIRED to Offer Ad-Free Reading…for a Price
18 February 2016|Advertising, Website
Want to use an ad blocker on their site? It’s gonna cost ya. What’s $1 worth these days? For Conde Nast’s WIRED readers, $1 can mean an online ad-free experience. CN executives are so frustrated by the nearly ubiquitous ad-blocking...
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Apple’s Support of Ad Blocking Shocks Industry
15 June 2015|Advertising, Digital, Print, Website
Buried in the fine print at last week’s Apple developer conference (WWDC) was some industry-shaking news: The next version of iOS will let users block ads on their iPhones and iPads. “What this means is, when iOS 9 launches in...
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Will Time Inc.’s Paywalls Drive Readers Toward Print?
04 June 2015|content, Digital, Magazine, Print, Website
Earlier this week we talked about paywall strategies and what’s really behind them. In that article we mentioned that Time Inc. is planning to roll much of their content behind paywalls this summer. “Time Inc. is no longer willing to...
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 A Deeper Look at Paywall Strategies
03 June 2015|Magazine, Website
Selling a product these days provides much more than simply the revenue from that product. When done properly, it provides invaluable information about the purchaser, data that is often worth far more than the cost of admission. “Publishers launch paywalls...
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Can Net-a-Porter Really Do This?      
22 May 2015|Apps, Digital, Social Media, Website
We've been somewhat skeptical of Net-a-Porter’s online moves previously, when they launched their “shoppable pages” concept early last year. While we loved loved loved (and still do) the idea of the print magazine Porter, the digital tie-in for instant shopping...
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Readers Not Loving the Content Treadmill
15 April 2015|content, Website
The goal is sound: to keep the reader on the site, forestalling their inevitable bounce by feeding a running supply of story after story. To achieve this kind of stickiness, many publishers have incorporated the idea of the “infinite scroll”...
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Twitter Stream About to Get Some Serious Google Love
11 February 2015|Social Media, Website
[responsive][/responsive]Twitter tweets are about to get more exposure through Google’s search engine, according to Bloomberg’s Sarah Frier, and the results could mean money in the bank for the struggling social channel.“In the first half of this year, tweets will start...
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