Insights: Postal Reform Bill of 2022
|
Frank Lynn, Director of Postal Affairs, provides comments and insights into the latest article by Forbes covering the US Postal Reform Bill of 2022: I believe that this is an objective article that notes the legislation’s highlights. Corrects the horrendous...
continue reading
USPS Shipping Cost FAQs
|
If you’re a commercial mailer of flats and periodicals, brace yourself. Customers are facing an unexpected and steep increase in USPS mailing rates sometime this summer — even while service standards remain miserably low.The first indication that something was seriously...
continue reading
USPS 2021 Mailing Promotions Calendar
|
The Postal Service is pleased to announce that the 2021 Mailing Promotions Calendar has been approved. As in prior years, promotions provide incentives and discounts to commercial mailers who use specific techniques and technologies that increase customer engagement and drive...
continue reading
Direct Mail for the Holidays in Three … Two … One
|,
Mail volume is down overall … so direct mail is really not so important anymore, right? Seems quite a few businesses believe that, but they couldn’t be more wrong, according to Al DiCroce in TribLive. “While it’s true the volume...
continue reading
Prepare Now for 2021 USPS Price Hikes
|
Mailers, it’s time to adjust your budgets for 2021. According to a press release from the USPS, prices for some mail categories are set to rise on January 24, 2021. The proposed prices were filed last week with the Postal...
continue reading
5 Ways to Elevate Your Marketing Strategy
|,
Direct mail is a great way to reach out and re-engage with your audience.“By building upon the loyalty and trust you’ve already established, your brand stands to be better prepared to face whatever the future holds and better equipped to...
continue reading
Why Brands Need the Post Office to Function
|
Your business sends out a marketing piece. Would you rather get a 9% response rate, or a 1%? It’s not a trick question; it’s an honest look at the difference in response rates between direct mail (9%) and email, paid...
continue reading
The Perils of a Pandemic Gone Postal
|
“The purpose of accounting, one of my favorite professors used to say, is to give people the information they need to make decisions,” writes the always insightful D. Eadward Tree in Publishing Executive. “Postal accounting, however, is more like a...
continue reading
The Stimulus Package Includes Billions for the USPS … Here’s Why it Matters
|
The $2 trillion dollar federal Cares Act helps workers, smaller businesses and industries survive the current pandemic. And the USPS is getting some relief as well, according to Al Root in Barron’s. “The government wants to ensure mail and packages...
continue reading
Direct is the New Digital When it Comes to Customer Mail
|, ,
Direct mail makes us feel special.That stat comes from research from Royal Mail that shows 70% of consumers feel more valued by a brand when they receive direct mail instead of email. (Don’t believe it? Just look at what happened...
continue reading