Mail volume is down overall … so direct mail is really not so important anymore, right? Seems quite a few businesses believe that, but they couldn’t be more wrong, according... read more →
Mailers, it’s time to adjust your budgets for 2021. According to a press release from the USPS, prices for some mail categories are set to rise on January 24, 2021.... read more →
When the world tilted this spring, a lot of stuff got knocked around. The way we do business, educate our children, stay connected with family, even shop for groceries was... read more →
Your business sends out a marketing piece. Would you rather get a 9% response rate, or a 1%? It’s not a trick question; it’s an honest look at the difference... read more →
“The purpose of accounting, one of my favorite professors used to say, is to give people the information they need to make decisions,” writes the always insightful D. Eadward Tree... read more →
The $2 trillion dollar federal Cares Act helps workers, smaller businesses and industries survive the current pandemic. And the USPS is getting some relief as well, according to Al Root... read more →
Direct mail makes us feel special. That stat comes from research from Royal Mail that shows 70% of consumers feel more valued by a brand when they receive direct mail... read more →
While marketers are often (rightly) exasperated by the USPS and the ongoing rate drama, there is one thing they can be thankful for. “Recent action by the Postal Regulatory Commission... read more →
Marketing mailers, the rate changes are coming. The USPS has filed proposed 2020 rate changes with the Postal Regulatory Commission. If approved, they’ll go into effect on January 26, 2020.... read more →
It’s happened, for the first time in almost five years. The Postal Service has enough members on its Board of Governors to reach a quorum. And that’s good news for... read more →