USPS Shipping Cost FAQs
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If you’re a commercial mailer of flats and periodicals, brace yourself. Customers are facing an unexpected and steep increase in USPS mailing rates sometime this summer — even while service standards remain miserably low. The first indication that something was...
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USPS 2021 Mailing Promotions Calendar
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The Postal Service is pleased to announce that the 2021 Mailing Promotions Calendar has been approved. As in prior years, promotions provide incentives and discounts to commercial mailers who use specific techniques and technologies that increase customer engagement and drive...
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Direct Mail for the Holidays in Three … Two … One
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Mail volume is down overall … so direct mail is really not so important anymore, right? Seems quite a few businesses believe that, but they couldn’t be more wrong, according to Al DiCroce in TribLive. “While it’s true the volume...
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Prepare Now for 2021 USPS Price Hikes
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Mailers, it’s time to adjust your budgets for 2021. According to a press release from the USPS, prices for some mail categories are set to rise on January 24, 2021. The proposed prices were filed last week with the Postal...
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5 Ways to Elevate Your Marketing Strategy
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Direct mail is a great way to reach out and re-engage with your audience.“By building upon the loyalty and trust you’ve already established, your brand stands to be better prepared to face whatever the future holds and better equipped to...
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Why Brands Need the Post Office to Function
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Your business sends out a marketing piece. Would you rather get a 9% response rate, or a 1%? It’s not a trick question; it’s an honest look at the difference in response rates between direct mail (9%) and email, paid...
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The Perils of a Pandemic Gone Postal
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“The purpose of accounting, one of my favorite professors used to say, is to give people the information they need to make decisions,” writes the always insightful D. Eadward Tree in Publishing Executive. “Postal accounting, however, is more like a...
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The Stimulus Package Includes Billions for the USPS … Here’s Why it Matters
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The $2 trillion dollar federal Cares Act helps workers, smaller businesses and industries survive the current pandemic. And the USPS is getting some relief as well, according to Al Root in Barron’s. “The government wants to ensure mail and packages...
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Direct is the New Digital When it Comes to Customer Mail
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Direct mail makes us feel special. That stat comes from research from Royal Mail that shows 70% of consumers feel more valued by a brand when they receive direct mail instead of email. (Don’t believe it? Just look at what...
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Marketing Mail Rates Poised to Rise; Here’s What to Do Now
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Marketing mailers, the rate changes are coming. The USPS has filed proposed 2020 rate changes with the Postal Regulatory Commission. If approved, they’ll go into effect on January 26, 2020. Already approved by the Board of Governors (which for the...
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