native advertising Archives

Just One in Five Consumers Say They Trust Sponsored Content

15 August 201915 August 2019|Advertising, Digital

It’s been a while since we’ve talked about native ads, aka sponsored content. It was big news a few years ago as publishers were searching for new revenue models. Back in 2016, the Content Marketing Institute’s Joe Pulizzi shared his...

Just One in Five Consumers Say They Trust Sponsored Content

14 August 201914 August 2019|Advertising, advertorial, content, Digital

Native Ads Nosedive while Custom Content Soars

28 January 201909 November 2021|Advertising

If you’ve been a long-time reader of our blog, you already know we are not huge fans of native advertising. And when the fake news uproar started, it became obvious that there really wasn’t much difference between the two. “I...

Native’s Up…So Expect Brand Trust to Continue Going Down

20 July 201709 November 2021|Advertising

Judging by the numbers, consumers haven’t come out of the fake news woods yet. According to Fipp (citing data from Mediaradar), native advertising is going through the roof. In fact, the number of brands flocking to native advertising is up...

AMI Gets Slapped with Native Advertising Complaint

16 January 201716 January 2017|Advertising

It’s finally happened; the National Advertising Division (NAD) of the BBB is holding a major publisher responsible for the way native advertising is presented in its publication. “American Media, Inc. has agreed to discontinue certain advertisements that ran in weekly...

Native Advertising and Fake News…Not Much Difference?

11 January 201709 November 2021|Advertising, Editorial, News

Jim Weber, you’ve called out the emperor and his imaginary clothes. Well done.“I can only laugh when publishers bemoan the growth of fake news and then in the same breath gush about how native advertising is the future of digital...

How Fake News is Helping to Kill Off Native Ads

30 December 201610 November 2021|Advertising

They may be the trend of the moment, but common sense tells us native advertising isn’t going to work in the long run, especially in this hyper-sensitive media environment. Is 2017 the year native advertising will lose all credibility? Some...

Ralphie Parker and the Reality of Native Ads, 2016 Edition

28 December 201609 November 2021|Advertising

Are misguided consumers really to blame for the pain that digital advertisers are feeling these days? Digital advertisers are feeling a whole lot of pain, and they have misguided consumers to thank for it, according to Shailesh Shukla, writing in AdAge.Shukla...

Print Holds Court in the Cross-platform Ad Landscape

29 August 201629 August 2016|Advertising, Digital, Mobile, Print

While “cross-platform” is undeniably a buzzword, this data shows that brands are not all that into multi-channel campaigns. “Cross-platform is THE new buzzword, but how integrated is advertising really?” MediaRadar posed this question in May in its post, “How Integrated...

2016 and the State of Native Ads

22 June 201622 June 2016|Advertising, content, Magazine

79% of magazine publishers expect their native ad revenue to grow this year; are they paying enough attention to the possible pitfalls? Native advertising has become – for better or for worse – a reality in the bottom line of...

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