native advertising Archives - Page 2 of 3

2016 to Native Advertising: Game On

03 February 201603 February 2016|Advertising

Experts predict this is the year that native advertising either gains respect or is shown the door…and consumers hold the cards. You know a thing has arrived when it has its own institute. Native advertising has become so important to...

Is the FTC About Smack Down Native Ads?

30 December 201530 December 2015|Advertising, Digital

In the wake of rising ad blocking, publishers are looking to native ads as revenue solutions. But the FTC has a stern warning…and enforcement is likely not far behind. As consumers regain control of their devices by installing ad blocking...

Can Native Ads Survive the Blockade?

17 December 201517 December 2015|Advertising, Digital, publishing

As consumers race to bar digital intrusion, where does that leave brands and their sponsored content? A word of warning to publishers. The debate around native advertising and its future continues to swirl in the industry, with the practice being...

An Ad by Any Other Name…

23 June 201523 June 2015|Advertising

Published, sponsored or presented by, it’s all the same: content that appears as part of a paid placement is advertising. Yet many industry execs take issue with the term “ad,” saying it’s not an accurate description. “Publishing executives uniformly disagree...

FTC Warns Publishers: You’re Liable

18 June 201518 June 2015|Advertising

In an attempt to curb potentially deceitful publishing, the Federal Trade Commission (FTC) issued a stern warning to publishers on native advertising and sponsored content. At risk of FTC sanctions is the growing number of publishers that are acting more...

What Part of “Don’t Deceive Your Readers” Aren’t We Getting?

12 May 201512 May 2015|Advertising, advertorial, content

[responsive][/responsive]Sixty-three percent of Association of ANA members surveyed reported that they plan to “increase their spending on native advertising this year,” according to Lucia Moses in Digiday. This, in spite of the fact that “…earlier studies have shown people often can’t distinguish...

Advertorials and the Ovaltine Effect

21 April 201521 April 2015|Advertising, publishing

I remember the first time I realized that what I was reading was an advertorial – although I had no idea at the time (I was maybe 17?) that this sort of “thing” had a name. I felt a lot...

Conde Nast Allows Editors to Work with Advertisers

29 January 201529 January 2015|Advertising, advertorial, content, Magazine

[responsive][/responsive]It’s a sentence we couldn't have imagined ten years ago: “Glossy magazine publisher Conde Nast, which owns Vogue and Vanity Fair, is enlisting its editors to consult with advertisers and help them create articles and images,” writes Michael Sebastian in...

Industry Expert Warns Against Native Advertising

04 September 201404 September 2014|Advertising

[responsive][/responsive] Everybody’s doing it, so it must be good, right? Not so much, according to one industry heavy hitter. It may be a media credibility crisis in the making, or worse. “Brands investing in native advertising are embarking on an...

John Oliver on Sponsored Content: Hilarious

07 August 201407 August 2014|Advertising, advertorial

Never one to pull punches, funny Brit John Oliver takes on native ads and sponsored content in a recent video diatribe. Oliver is merciless on Time Inc.’s CEO Joseph Ripp and his position on the topic, who posits that “as...

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