Media Archives - Page 4 of 6

Sponsored Content and the Death of Media Brands

04 August 201604 August 2016|Advertising, content

It’s become a lucrative revenue stream for media brands….but sponsored content may be keeping them from seeking a truly sustainable business model. And that’s a big problem. Joe Pulizzi really hopes he wrong on this one, but he believes sponsored...

This is What Real Innovation Looks Like

01 June 201601 June 2016|Magazine

The key to surviving in publishing today? It takes brave leadership with an unwavering commitment to innovation at all levels. What’s the biggest obstacle to positive change in the magazine industry? According to Chris Llewellyn, president and CEO of FIPP,...

Tweetable Twooths about Magazine Media

03 May 201603 May 2016|Magazine

It might be a bit of a tongue twister, but the facts about magazine media sure sound sweet. Quick, what U.S. media channel is used by more than nine out of 10 adults? According to research firm GfK MRI, the...

Solid News on Audience Growth from the MPA

02 May 201602 May 2016|Magazine

Magazines generate more social engagement than TV, radio, online media and newspapers, and their audience continues to grow. According to the latest reports from the Association of Magazine Media (MPA), magazine brands are enjoying growing audiences and wider reach this...

Runner’s World Strategy Has Definitely Got Legs

27 April 201627 April 2016|Magazine, Marketing

The new podcasts from the publisher guarantee they’ll be glued to their audience’s ears. Talk about a sweet spot! When you think of an audience that’s pretty hard to catch standing still, runners have got to be it. Yet the...

“Bah” Said the Man Who Does This for a Living

04 April 201604 April 2016|Print

Why one content expert says “Long Live Print!” amid the growing excess of digital content that butters his bread. Print media will always win. Those words might be expected from someone who makes a living selling books or magazines. To...

Taking Print on the Road, America

31 March 201631 March 2016|Print

Print drives America. That’s the message of a new speaking campaign, and the numbers bear it out. Need any convincing that print is a dominant and vital force in the advertising industry? Just ask Marty Maloney, presenter and driving force...

The Man, the Magazine, the Addiction

14 March 201614 March 2016|Magazine

It’s not misguided romanticism or a refusal to innovate. Print’s experience is more like an addiction than a media channel for Mr. Magazine. Stalwart print scholar and advocate Samir “Mr. Magazine” Husni is unabashed in his belief in the power...

What Publishers Need to Know About Ad Sales and Content in 2016

04 January 201604 January 2016|Advertising, Magazine, Marketing

Publishing Executive Magazine kept a close eye on ad trends this year. What they learned could be critical to your business. 2015 was a year of trial and error, watching and learning for many of us in the industry, as...

Where Did the Money Come From this Year?

29 December 201529 December 2015|Magazine

Where are magazine media brands growing? Folio: presents a recap from industry execs on where they saw green this year. Folio: had a question for magazine media industry leaders at the end of 2015: “What’s your most successful/high-growth revenue stream...

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