Digital Alone Won’t Cut it for one Lifestyle Publisher
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Another lifestyle magazine is making news, this time in Lagos, Nigeria. (Can we just say that this is beginning to be the norm rather than the exception? Lifestyle magazines are indeed a “thing” and more marketers are realizing the impressive...
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How Brand Publishing is Raising the Bar
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Elliman’s new lifestyle magazines transcend the mold and give established titles a run for their money. A remarkable thing is happening as brands turn to high end print vehicles. For Douglas Elliman Real Estate, their venture into brand journalism is...
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Spoiler Alert – E-book Sales Slumping
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Is there more to the recent reports of e-book declines than meets the eye? It’s a plot twist worthy of best-seller status. After a few years of meteoric growth that some said threatened the livelihood of the print book industry,...
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For the Love of All Things Punctuated
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The Grammar Girl has something to say about dashes, commas and colons. “People sometimes ask me about the difference between a colon and a dash since they can both be used to introduce the next part of a sentence,” Mignon...
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Content Provider or Experience Maker?
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Samir “Mr. Magazine” Husni was in South America recently, speaking with members of the media agency and marketing industry at the Media24 conference in Sandton. There he spoke on the state of print today, and the changing role of editors...
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