December 2014 - Page 2 of 4

17 December 201417 December 2014|Magazine, Print

[responsive][/responsive]Technology has made an impact on the magazine industry in more than one way. Digital media, of course, if often looked to as a huge detriment to the industry, particularly when trying to sell print ads. Yet advances in technology...

What To Expect in Content Marketing in 2015

16 December 201416 December 2014|content, Marketing

[responsive][/responsive]Camille Padilla Dalmau seized a brilliant opportunity last month to hear straight from the source what to expect next year in content marketing. “During the Contently Summit last week, I weaved my way through a sea of content marketers during...

2014 Was a Very Good Year for Magazine Covers

16 December 201416 December 2014|design, Magazine

“2014 was a continuation of one of what is certainly one of the golden eras of magazine cover design,” writes Robert Newman in Folio: “Thanks to a talented batch of art directors and photo editors, an increasingly visually savvy set...

Are Print Clips More Valuable Than Digital?

15 December 201415 December 2014|Digital, Print

[responsive][/responsive]As more companies embrace a multi-channel marketing approach, should digital coverage be considered as valuable as print? After all, space is space, right? Not really, according to many marketing pros quoted in this piece by Apple Lam in Marketing Interactive....

10 Magazines Rocking their Niches

15 December 201415 December 2014|Magazine, Print, publishing

[responsive][/responsive]To the right reader -- the enthusiast, the fan, the dreamer, the industry expert -- niche magazines can have an incredibly high appeal. As we reported last summer, the industry is seeing good gains in niche publications this year, and...

Magazine Publishers: Looking forward to 2015

12 December 201412 December 2014|Magazine

[responsive][/responsive]Publishing Executive Magazine Interview - December Issue 2014 What should publishers be thinking about when it comes to printing in 2015 and beyond? If you look back at recent years many sources (largely online content or those who provide digital...

Over 60 of the Best Responsive WordPress Themes for Magazines

12 December 201412 December 2014|design, Website

[responsive][/responsive] With the enormous popularity of mobile devices, it’s critical that websites look good on any platform – desktop, smartphone or tablet. Probably the simplest way to make sure that happens is to start with a pre-made WordPress theme with responsive...

Stats Show Digital Marketers are “Getting Mugged”

11 December 201411 December 2014|Advertising, Digital

Billions – yes, that’s billions with a “b” – of dollars are going to waste on digital ads due to fraudulent web traffic, reports D.B. Hebbard in Talking New Media. He cites a new study by White Ops (an ad...

Ad Wars: The Latest Salvo in the Search for Meaningful Circulation Figures

10 December 201410 December 2014|Advertising, Magazine, Print

[responsive][/responsive]The magazine industry -- and in particular that portion of the industry looking to leverage the influence of digital readership – just got a stern warning shot across the bow. “MediaVest, an influential media-buying agency with clients including Coca-Cola, has...

Is The USPS Going After a New Rate Hike?

09 December 201409 December 2014|USPS

[responsive][/responsive]They sure like to keep us guessing. Back in October, the USPS announced it would not be seeking its usual inflation-based rate hike in January, after much speculation in the fall about whether they would or not. If you were...

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