April 2015 - Page 2 of 5 - Freeport Press

How Loving Print Means Caring for the Earth

23 April 201523 April 2015|Paper, Print

In the greenwashing debates of the last several years, much misinformation on the paper and printing industries has been bandied about. In reality, sustainable forestry is a good thing for this planet, and for a strong and growing economy. To...

Why Some Marketers Are Calling Print “The Secret Weapon”

23 April 201523 April 2015|Marketing, Print

Looking for hard evidence that print is a powerful strategy for B2B? Look no further than “The Bridge: Defining print’s role in the digital marketing age” in Canvas Magazine. The article tells the tale of Full Circle CRM’s 2014 campaign...

10 Tips for Better Proofreading

23 April 201523 April 2015|Editorial

The quote is often attributed to Ernest Hemingway, although some believe it more rightly belongs to author Peter De Vries. Regardless of the origin, “Write drunk, edit sober” is often thrown about in talking about the creative process. While we...

Blurred Lines Now Official per ASME

22 April 201522 April 2015|Advertising, Magazine

Calling their new guidelines more “compass” than “map,” the American Society of Magazine Editors has overhauled the rules that define editorial integrity. “Unlike the old guidelines, where discouraging cover ads was the first item on the list, now there's no...

Nonprofits to Get a Break from USPS in May?

22 April 201522 April 2015|USPS

Is this the light at the end of the USPS rate hike tunnel? According to the Alliance of Nonprofit Mailers, it could be, and it spells some welcome relief for the nonprofit mailing community. “The Postal Service today announced that,...

Interview: 614 Media Success with Print and Digital

21 April 201521 April 2015|Digital, Editorial, Magazine, Marketing, Print, Publisher

Mr. Wayne Lewis is having tremendous success with 614 Media in Columbus Ohio. We've had the privilege of working with him for many years. I asked Wayne about his success during these difficult times. Here's what he had to say: David: Wayne, please tell our audience your history...

The 30-Second Test that Could Save Your Mobile Bacon

21 April 201521 April 2015|Apps, Digital

We’ve been warned that it’s coming, and yet many businesses are still unaware (or trying to ignore) that this is happening today. Google is changing their search engine algorithm to favor sites that are fully mobile responsive – and that...

Advertorials and the Ovaltine Effect

21 April 201521 April 2015|Advertising, publishing

I remember the first time I realized that what I was reading was an advertorial – although I had no idea at the time (I was maybe 17?) that this sort of “thing” had a name. I felt a lot...

Penney’s Reintroduces Print Catalogs; Sales Go Up

20 April 201520 April 2015|Catalog, Print

It was an iconic doorstop in many homes: The J.C. Penney “Big Book” was a wish list for families around the country, until it shut down under economic pressures in 2009. Since then, the company has gone through some serious...

Huffington Post on Why Print Still Matters

20 April 201520 April 2015|Magazine, Marketing, Print

It’s hip to be square, and that goes for marketing too. According to Lee Traupel, founder of Linked Media Group, print is far from dead. In fact, “print as an au contraire marketing strategy can be cool,” Traupel says in...

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