September 2016 - Page 2 of 3

Expedia Launched a Print Campaign…and it Worked Like Crazy

20 September 201620 September 2016|Advertising, Magazine, Print

The online booking company sees a 20% bump with print ads that are big, beefy and buff....and connect with their key demographic. For a travel booking company, getting in front of frequent flyers is a high-stakes game. And when Expedia...

Design Envy: The Indie Magazines We Wish We’d Designed

20 September 201620 September 2016|design, Magazine, Print

Take a closer look at these 10 independent titles that truly embody the relationship between form and function. What makes an indie magazine great? For some, it’s the content. For others, it’s the design. For some, like the magazine aficionados...

Crowdfunded Journalism and the Rise of Publicly Driven News

19 September 201619 September 2016|Editorial, Magazine

Projects funded through Kickstarter represent a growing trend in covering the news that truly matters to readers. As major news outlets grow more and more entrenched in the sound-bite, always-on news cycle, there is a small but growing trend toward...

Privacy Please with the new iOS10

16 September 201616 September 2016|Advertising, Mobile

The release of iOS 10brings an array of new features and upgrades, including an important change to the functionality of the “Limit Ad Tracking” privacy setting. For ad-averse iPhone users, the Limit Ad Tracking setting has long been a nice...

Online News and the Rat in the Maze

15 September 201615 September 2016|News, Print

Bring back design hierarchy for online news, one digital journalist begs as he explains the importance of print as a delivery device. “I’ve been an online journalist for 20 years—and still, you’ll have to pry my newspaper from my cold...

The Digital Tipping Point: Are We There Yet?

14 September 201614 September 2016|Digital

It may seem that digital media has already drowned out traditional media. This isn’t true, according to research by eMarketer. Are we there yet? Has digital overtaken traditional media in terms of consumer behavior? Not yet, but we’re getting closer,...

Wallpaper* Turns 20 and Pulls Out the Stops for the Anniversary Issue

13 September 201613 September 2016|Magazine, Print

“We now begin with design and the world is a better place.” ~ Wallpaper* editor-in-chief When Wallpaper* launched in 1996, the concept of design “was still largely considered a last-minute bolt-on, a perfunctory styling job. We now begin with design...

What ALIVE Magazine’s Big Plans Tell Us about the Industry

13 September 201613 September 2016|Magazine, Print

Lifestyle-based print -- especially in the luxury space -- is hot, attracting both advertisers and readers willing to pay higher prices. Look out, Midwest markets; there’s a new player on your doorstop in the regional magazine niche and it’s looking...

What the Average Joe in Your Company Needs to Know About Print

12 September 201612 September 2016|Print

Put these facts in your hip pocket and pull them out at your next strategy session. As more industry writers make the realization that print is thriving as a powerhouse medium from brands, they can’t help but pull out the...

What Forbes Has to Say About Print’s New Golden Age

12 September 201612 September 2016|Magazine, Print

Forbes just saw their highest print readership ever. “We’ve never hit these numbers before,” editor says. A century in, Forbes Magazine has seen it all. And now, as they prepare to celebrate their centennial next year, they’ve got a whole...

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