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330-308-3300

The Experience of the Catalog is What Makes it Work So Well

12 January 202112 January 2021|Catalog, Print

When was the last time you truly enjoyed scrolling through page after page of search results on Amazon? Settling into your favorite chair to just explore and see what comes next? If you’re like most consumers, probably never, really. Search...

New San Antonio Magazine Thriving … on Ad Revenue

12 January 202112 January 2021|Magazine, Print

Innovation — in fast motion — has been the buzzword for a lot of publishers the past year, as business models shifted to accommodate the realities of a global shutdown. Yet one new publication in San Antonio is finding success...

Regional Magazines as the Community Lynchpin

11 January 202111 January 2021|Magazine, Print

Earlier today I wrote about Live from Southside Magazine, a local San Antonio publication that is thriving on a tried-and-true business model — local ad revenue. Apparently, I’m not the only one who believes local and regional magazines have a...

I’ll Have What They’re Having … Eating Well Closes Out a Tasty Year

05 January 202126 August 2021|Magazine, Print

While advertising revenue took a big hit last year (wow, it’s nice to say “last year” when we talk about 2020, isn’t it?), there was at least one notable exception. “In a year when we have come to expect the...

2020 Saw 60 New Magazine Launches, Pandemic and All

05 January 202105 January 2021|Magazine, Print

Samir “Mr. Magazine” Husni It certainly wasn’t the best year for the magazine industry, with ad budgets dropping and logistical nightmares around every corner. Even so, 60 new print titles debuted in 2020. While that’s down from the year before,...

New Hearst Magazines Pres Wants to Make One Thing Perfectly Clear

29 December 202026 August 2021|Magazine, Print

It’s official. Debi Chirichella, who was serving as acting president of Hearst Magazines, was recently appointed President. And she wants to make one thing perfectly clear: Print remains the backbone of their organization. “For several years,” Debi Chirichella told Samir...

It’s Time to Take Back Control of Our Online Lives

28 December 202028 December 2020|Digital, Print

Around this time last year, we learned the majority of consumers surveyed felt the time they spent on electronic devices could be damaging their health. That was well before 2020 forced so many of us to spend even more time...

“We Look at the Good and the Bad” as 2020 Draws to a Close

23 December 202026 August 2021|Digital, Magazine, Print

“We’re a completely integrated company with our print businesses and our digital businesses; we don’t have separate editorial groups; we don’t have separate marketing groups. We’re one company. We’re one Reader’s Digest, one Taste of Home, one Family Handyman; the...

IKEA Catalog Closure is Going to Break a Lot of Hearts … and that Matters

22 December 202022 December 2020|Catalog, Print

Last week we learned the iconic IKEA catalog will be no more. I’m still baffled by their decision. Thanks to our current state of digital fatigue and lockdown weariness, many brands right now are reporting less competition and higher response rates for their direct mail, thanks...

The Power of Print Ads in a Digital World

21 December 202013 October 2021|Print

Even before work became WFH and social interaction turned completely digital, people have longed for tangible elements in our hyper-online landscape. Now, the search for sensory engagement beyond what our screens can offer is even more meaningful. And that could mean...

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New Philadelphia, OH 44663
Tel: 330.308.3300

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Freeport, OH 43973
Tel: 330.663.7275

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