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Holiday Catalogs Making a Joyful Comeback
30 November 2020|Catalog, Print
“Joy delivered.” That’s the tagline for this year’s shoppable Amazon Wish Book, a beautiful hybrid of traditional direct mail and digital purchase path. According to Amazon’s peek inside their 2020 holiday catalog, the Wish Book has been sent to millions...
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It’s a Fact … Fact is Back in Print
24 November 2020|Magazine, Print
Retired from print since 2008, electronic music title Fact is now back in print, notes this piece in AnOther. “The relaunched print magazine marks an editorial move towards the intersection of audio and visual art forms,” explained editor Sean Bidder...
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There are Plenty of Reasons for Publishers to Be Grateful
23 November 2020|Digital, Print, Publisher, publishing
It's Thanksgiving week and it's time to consider what we are thankful for. There are many things I can think of personally and in business ... but COVID-19 has also tainted much this year. Still, I believe there is potential...
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Rising ROI for Catalog Mailers Means Happier Holidays
19 November 2020|Catalog, Print
Could the creepiness of hyper-personalized digital advertising be behind the rise in effectiveness of direct mail? Or maybe it’s the longing for something tangible that makes us read, and respond to, our print mail? Either way, it’s clear that mail...
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This Brand’s Readers are All In on the Joke
10 November 2020|Magazine, Print
There has been a lot of news the last few years around reader-funded magazines and publicly driven news, as ad-funded journalism continues to take its lumps. Let’s add The Nib for the win in that regard. Speaking with Stack founder...
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The Complete US Patents of Nikola Tesla in an Electrifying New Book
09 November 2020|Print
The folks at Kronecker Wallis (their mantra is “We do not know how to, nor do we want to, create a monotonous and characterless product”) are putting together a book containing all of Nikola Tesla’s US patents. And it looks...
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Urban Hiking Magazine Set to Launch in Australia
03 November 2020|Magazine, Print
Australians have long been known for their outdoorsy lifestyle and desire to roam. So this year’s COVID-19 restrictions have been especially hard to take (while they have been highly successful compared to many other countries in containing the virus). Now...
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Rethinking Catalogs — and Your Customers — in a Post-COVID World
02 November 2020|Catalog, Print
With mail volume down overall, marketers are reporting less competition and higher response rates with their direct mail and catalog campaigns. As more people stay (and shop) at home, each direct mail piece is being seen by more people in...
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The Passion and Purpose of Magazines
29 October 2020|Advertising, Magazine, Print
Is it too soon to consider messaging and assurances outside of COVID? Elliott Millard, head of strategic planning at Wavemaker doesn't think so."We live in a marketing world where the obsession around relevance has reached saturation in the current Covid-19...
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What is Quibi?
29 October 2020|Digital, Print
Have you heard of Quibi?The new streaming service spent $63 million on advertising in six months. They raised $1.75 billion (yes with a "b") at the startup. So I would guess you might have seen something. They also just went...
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