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Long Term Benefits for the “Real” Category
27 October 2020|Advertising, Print
Many business categories have been changed forever by COVID-19. Some have been accelerated into the future; e-commerce, streaming and video games ... all things that can be done from home. But the future is omnichannel and it's the best way...
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Using Print Aesthetics to Rev Up Digital Engagement … the Retromotive Story
21 October 2020|Magazine, Print
Classic cars, people and their stories … that’s the editorial mandate of Retromotive magazine, produced and designed by photographer Nathan Duff. The reader-supported title was recently named a finalist in the prestigious Mumbrella awards, thanks to its elegant and uncluttered...
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Outdoor Joins with TV Series to Launch New Print Magazine
13 October 2020|Magazine, Print
With travelers staying closer to home and all of us seeking some more “unplugged” time, this is welcome news. According to Lyndsie Clark in Niche Publishers, Outdoor Magazine is collaborating with the indie travel TV series Places We Go to...
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Hearst’s Chicken Nugget Math is Paying Off in $$
06 October 2020|Magazine, Print
In our current climate of lockdowns, shutdowns and scaling back, this news from Hearst Magazine gives us plenty of reasons to smile. According to Dana Neuts in Subscription Insider, the magazine publisher recently announced a multi-million dollar investment in the...
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In Praise of Textbooks — One Teacher’s Passionate Call for Sanity
05 October 2020|Print
It doesn’t have to be this hard. That’s the overriding sentiment of parent and educator Joanne Petrone, who penned an insightful article in praise of textbooks on Slate. “When schools closed this spring, many parents, including me, felt overwhelmed and...
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The 40% Bump for Frances Valentine’s Lockdown Catalog
30 September 2020|Catalog, Print
This spring, one fashion label took a risk and launched their first-ever print catalog, even as the fashion industry (and the rest of the retail economy) was running on fumes. Were they nuts? Hardly. “This spring, the team at Frances...
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CBS Turns the Lights Back on for Watch! Magazine
24 September 2020|Magazine, Print
Fans of the CBS magazine Watch! will be watching the newsstand soon for a return of the media brand’s print edition. “CBS says it plans to make a return to print with its entertainment title Watch! after going all-digital and...
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Pandemic? No Problem — How the Lockdown Boosted Sales for this UK Comic Book Publisher
22 September 2020|Magazine, Print
Is it worth it to create print magazines for young adults? If you ask the folks at UK’s Rebellion Publishing, you’ll get a firm yes — even while COVID-19 plays havoc with much of the industry. “As newsstand sales have...
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From a Uni Incubator to Life in Print… the Launch of Aballone
21 September 2020|Magazine, Print
For students at the Norwich University of the Arts (NUA) in the UK, there’s a strong emphasis on life after university; Business ideas are encouraged and supported by a modern office space near campus called the Ideas Factory, designed as...
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Regional Santa Fean Magazine is Back in Print
17 September 2020|Magazine, Print
Here’s some great news in the regional title niche — the Santa Fean magazine is back in the newsstands, with new owners and a new attitude. “Santa Fean magazine, silent since February, quietly returned to distribution stands in August with...
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