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330-308-3300

Science … and 2020 … Prove Print is Essential to Education

17 December 202017 December 2020|Print

A new scientific report is in, affirming what most teachers can probably already tell you: Print is vital for effective education. “The argument that reading on paper results in deeper comprehension and retention, concentration, vocabulary building and memory has been...

Print Led vs Digital Based & Why It Matters

15 December 202021 July 2021|Digital, Print

It’s getting exceedingly rare for a brand to exist solely in print. Digital-first and e-commerce brands are embracing print, knowing readers are wired for tangible experiences. Conversely, even Monocle, the brand that famously eschewed social media five years ago, has a...

Travel and Tourism Ad Market Expected to Rebound More Quickly than Most

15 December 202015 December 2020|Advertising, Digital, Print

No huge surprise here — the ad market industry will feel long-term effects of the pandemic, according to Rob Williams writing in Publishing Insider. “The researcher predicts global ad spending on newspapers will be little changed — $9.8 billion in...

Amazon Tripped Over their Boxes with their 2020 Toy Catalog

14 December 202010 November 2021|Catalog, Marketing, Print

It began as a wonder to behold … online behemoth Amazon stood the marketing world on its head when they launched their first toy catalog in 2018, the same year other digital-first retailers like Wayfair launched catalogs in print. There’s no...

After 70 Years, IKEA Says it’s Nixing their Catalog. What?

10 December 202010 December 2020|Catalog, Print

Word is that IKEA is going to stop mailing its iconic catalog, shutting down their direct mail channel after 70 years. “The Ikea catalog has become one of the Swedish mega-brand’s best-known products, inspiring people around the world with images of...

It’s Real Simple … This Magazine is Like Vitamin C for the Soul

08 December 202026 August 2021|Magazine, Print

It seems it was made for these times. While Real Simple launched 20 years ago and became an instant hit, its aesthetic is finding new relevance in a digitally saturated world. “I think everybody wants to and needs to simplify...

Ad Revenue and Audience Both Rising at Iconic Meredith Title

07 December 202026 August 2021|Magazine, Print

It’s looking like happy holidays for Meredith Corp, as they report higher ad revenue, larger audiences and rising website traffic for their Southern Living title. According to this article in FIPP, the company reported: “Southern Living’s December issue ad revenue...

Too Much of a Good Thing At Hearst UK

07 December 202007 December 2020|Magazine, Print

When Hearst UK launched a new subscriber special early on in the pandemic, they had no idea so many new readers would take them up on the offer. According to Charlotte Tobitt in the Press Gazette, the company saw a...

The Dangers of Anonymous Content

30 November 202021 July 2021|Magazine, Print

Nick Grzechowiak has some pretty strong opinions when it comes to doing things properly. The Chief Content Officer for Family Handyman feels that the internet can be a lonely place when you’re looking for good information on how to fix...

Holiday Catalogs Making a Joyful Comeback

30 November 202026 August 2021|Catalog, Print

“Joy delivered.” That’s the tagline for this year’s shoppable Amazon Wish Book, a beautiful hybrid of traditional direct mail and digital purchase path. According to Amazon’s peek inside their 2020 holiday catalog, the Wish Book has been sent to millions...

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