Hi, Hey, Hello…  Let’s Go on an Adventure
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What does women’s outdoor culture look like? That’s the question being asked by HiHeyHello, a new print journal magazine dedicated to celebrating a wide range of women and their outdoor passions. “Flipping through its pages you quickly notice that it’s...
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What Writer’s Digest Can Teach Us All About Readers
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Writer’s Digest, celebrating its 100th anniversary this year, is thriving. “Its secret is a resilience combined with a genuine desire among the team to inspire, educate and connect writers, as cited in the Writer’s Digest’s media kit,” writes Mary Hogarth...
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2020 Stressing You Out? Maybe Read a Book
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Want an IQ boost? Read a book.Need to build empathy? Read a book.Stressed out by … everything? Read a book.Reading in print, according to this post in Paper & Packaging, has tremendous benefits beyond simply being entertaining and relaxing.“Committing part...
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IKEA 2021 Takes a Dive into the Gaming World
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The lines between the gaming world and retail sales are blurring… in the most delightful way. IKEA, long known for their fantastically creative approach to their annual catalog, has partnered with the makers of Nintendo game Animal Crossing: New Horizons...
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New Literary Magazine INQUE to Get Inked
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Dan Crowe and Matt Willey both have extensive experience in magazines. And they both have a love of the long, literary read that is so suited to print. So when the two of them teamed up to launch INQUE Magazine,...
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How a 70-year-old Letter Changed Art History
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With easy access to nearly unlimited storage space, it’s no surprise that much of the world’s information store is going digital. Yet when it comes to accurately understanding history — of a nation, an industry, or a cultural moment, print...
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Cosmo, Paywalls, and Chicken Nugget Math
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“ … a mere fraction of your chicken nugget budget.”  That’s how Cosmopolitan recently positioned their new Cosmo Unlocked subscription service to readers, according to Kathryn Hopkins in WWD. "For $20 a year, they get the web site, print magazine...
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The Importance of Making Something Permanent
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When author, blogger and social entrepreneur Vanessa Coppes acquired Belle Magazine, she had a mission to bring more compassion and social relevance to the brand’s content. She recently spoke to Samir “Mr. Magazine” Husni on why she chose to take...
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How Fashion Mags are Making Magic with their September Issues
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The September issue: In the publishing world, especially for the fashion industry, it’s generally recognized as the most crucial issue of the year. September issues generally land with a thud, loaded with advertising and extra pages to kick off the...
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Read the Friendly Skies… from Home
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We’ve all heard that publishers need to adapt to their readers’ changing behaviors this year. And we’ve seen many good examples of this. Some publishers have been pivoting their content and coverage in real-time. Others are producing SIPs around the...
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