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Publishing in a Pandemic at Penn Med
02 July 2020|Magazine, Print
See a gap, and fill it. That’s a classic start for many an indie magazine and the new student-let title from Penn Med is a perfect example. Released in early June, apenndx features content created by and for the Penn...
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The Real Reason Brands are Turning to Long Form Print Ads (Hint: It’s About Trust)
29 June 2020|Advertising, Print
It’s 2020, and brand messaging matters more now than perhaps at any time in our recent history. And this is fueling a resurgence in long-form print advertising, according to Larry Light writing in Forbes. “In a world of instant messaging,...
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How to Use Your Print Magazine to Fuel Growth
25 June 2020|Magazine, Print
The majority of marketers in the healthcare space understand the power of print communications. According to a report from the Society for Healthcare Strategy and Market Development, 80% of its members publish community publications, and 71% publish employee communications. Many...
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Online Retail is Soaring; Let’s Add a Newsstand to the Virtual Checkout Lane
23 June 2020|Magazine, Print
The nature of retail faces a similar challenge as the publishing industry: Disruption in both industries – and indeed across all industries – will only get faster.  Yet consumer preferences continue to be critical factors in deciding how to innovate...
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…aaaaaand it’s back.
23 June 2020|Magazine, Print
It was late March of this year when San Diego magazine shuttered its operations and laid off most of its staff due to recently-imposed lockdown restrictions. At the time, publisher Jim Fitzpatrick stressed this was a temporary pause. He was...
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The Land Report Goes Big During Lockdown
15 June 2020|Magazine, Print
In an uncertain economy, it only makes sense to scale back your brand’s print footprint, right? Not if you’re The Land Report, which just launched their largest print issue ever. “Even during a pandemic, people are investing in, buying and...
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Bloomberg Launches Climate Journalism Magazine
11 June 2020|Magazine, Print
There’s been a lot written about how the pandemic has changed life as we know it, with plenty of calls for rethinking … everything … as we gear back up. As skies over typically smogged-in cities cleared, many began calling...
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Why Wired UK is Wired for Growth in 2021
09 June 2020|Magazine, Print
Trust your audience. That’s what I gleaned from this Press Gazette article by Charlotte Tobitt on Wired UK’s revenue forecasts. “Wired magazine is forecasting revenue growth of up to 10% this year, despite the coronavirus (Covid-19) crisis, as the Conde...
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Nintendo Fans, this New Title is For You
08 June 2020|Magazine, Print
We did not see this coming. Nintendo-themed magazines haven’t been a big thing since the Official Nintendo Magazine stopped publishing back in 2014. That’s about to change, writes Matt Gardner in Forbes. “After successfully securing funding through Kickstarter within mere hours of...
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The Magazine Hero Launching During a Pandemic
08 June 2020|Magazine, Print
HERE'S PROJECTS: (PHOTO BY: SAM HARTNETT) Worldwide pandemic. Massive shutdowns. Declining economy. Oh, yeah, and a magazine launch. When Bauer Media shuttered its New Zealand architecture title HOME in April due to the pandemic, editor Simon Farrell-Green found himself reeling. “Bauer...
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