Bloomberg Launches Climate Journalism Magazine

There’s been a lot written about how the pandemic has changed life as we know it, with plenty of calls for rethinking … everything … as we gear back up. As skies over typically smogged-in cities cleared, many began calling for a better use of green technology as we all work to get the world moving again.

Bloomberg Media is moving the conversation forward with the launch of Bloomberg Green magazine, writes Michael Bentley in the Ritz Herald.

“Today, Bloomberg Media launched Bloomberg Green magazine, a quarterly collection of premier climate journalism,” Bentley writes. “With a focus on solutions, readers will discover stories on science, environmental impacts, zero-emission tech, green finance, culture, and design, drawn from Bloomberg’s global newsroom of 2,700 journalists and analysts in more than 120 countries. The new print product is part of the recently launched Bloomberg Green, a cross-platform editorial brand dedicated to reporting on climate change.”

The magazine will be printed on 100% recycled paper, and aims to showcase the best climate journalism being produced by the company’s global newsroom of 2,700 journalists.

“Through original reporting, visual storytelling, bold design and photography, we want the Bloomberg Green magazine to be a showcase of our best climate journalism. Our ambition is to create something that readers keep for a long time, as a regular barometer of one of the most important topics of our era,” said John Micklethwait, Bloomberg Editor-in-Chief.

“The debut issue of Bloomberg Green features a cover package exploring ways stimulus spending enacted in response to the Covid-19 virus can be used toward climate recovery; an introductory essay by Michael Bloomberg on why the coronavirus crisis will be a turning point for climate change; a feature package on plastic waste; an in-depth look at the nearing collapse of Australia’s most important river system; a data project showing executives with direct links to clean energy rarely sit in leadership positions at leading U.S. and European banks; a review of an electric bike; and more,” Bentley writes.

It’s another powerful example of a publisher drilling down on key issues of the day and using print to shine a light on potential solutions. Advertising partners, including Amazon, HP Inc., and the Paper and Packaging Board, are not just putting their ad budgets to work, but are committing to creating change.

“Founding Partners for Bloomberg Green include Amazon, HP Inc., JLL, PGIM, and Tiffany & Co., as well as Presenting Sponsors, Iberdrola, Standard Chartered, and Yokogawa Electric Corporation,” writes Bentley. “These companies have committed to supporting Bloomberg Green across its launch year in an effort to address critical issues related to climate and sustainability.”

“We know our readers already see global warming as an existential problem. But it’s harder to make the emerging era of climate solutions as vivid and real and these climate risks,” said Aaron Rutkoff, Editor of Bloomberg Green. “We’ve created this new publication to become a chronicle of what’s possible, and we printed it on glossy pages because magazines are one of the most powerful ways to shape public understanding of big ideas.”