USPS Shipping Cost FAQs
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If you’re a commercial mailer of flats and periodicals, brace yourself. Customers are facing an unexpected and steep increase in USPS mailing rates sometime this summer — even while service standards remain miserably low.The first indication that something was seriously...
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The Pandemic Power Play — Digital and Print Catalogs
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“An online catalog is a powerful package, so why is print making a comeback?”  Jim Preen writing in Brand United asks and answers this question with some key facts about consumer behavior during the UK lockdowns. “With another national lockdown...
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Rand Fishkin Call Out the Rot in Digital Ad Land
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Rand Fishkin is a familiar name to anyone who follows SEO and the power of original content. Fishkin rose to prominence in content circles as the head of SEO firm Moz;  he’s now a co-founder at audience intelligence firm SparkToro....
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The Four Ps of Magazine Media Campaigns
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As we move into the beginning of this new year, one thing has certainly changed. The usually confident experts, none of whom predicted the year we just had, are a little more circumspect, adding a few more caveats. Still, trends...
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The Secret to People Magazine’s Success Story
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Photo by Nicholas Prakas Yes, knowing your audience is the key to creating a magazine that stays relevant, even loved. But what about when your magazine audience is around 90 million, from all walks of life? At People Magazine, the...
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Two Free Fonts This Week to Put a Little Spring into Your Designs
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Is it time to let loose with some fresh designs this spring? This week’s free fonts might be a good fit for that emerging vibe.  Start with Refaline Script, a free handwriting font from Holis Majid of 24Design Studios. Its...
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How to Design a Magazine Cover
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Nobody demonstrates the power of a well-designed cover better than the magazine industry.Magazines are admired for creating iconic, riveting, thought-provoking cover designs. Many have come to define an era or a cultural movement.How Do I Make a Good Magazine Cover?Magazine...
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The Secret Sweetheart Deal between Facebook and Google
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Well, this is starting to get interesting.  When the House Judiciary report on big tech came out last October, it was clear that a lot of information would come to light that could have massive implications for Amazon, Apple, Google...
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How Indie Publishers are Taking on Climate Change
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The global lockdowns may have provided some slight, if temporary, respite from climate damage, yet the issue remains … as a matter of scientific inquiry wrapped around a looming cultural and humanitarian crisis. Now, important new voices are becoming louder,...
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How Print Became an Experience Gateway for Big Box Retailers
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As retailers look ahead to a post-pandemic consumer world, where does print appear on their radar? For some insights, let’s look at how print was being integrated into both brick-and-mortar and online retailers.  “The rapid rise of online shopping and...
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