A Crowdsourced Typeface for this Week’s Free Font Friday
|
It’s the second-largest city in Bulgaria, and home to around 350,000. And now Plovdid has a type family created by and in honor of its people. According to its creators, PlovdivTypeface was developed after analyzing thousands of handwriting samples from...
continue reading
Hoffman on Print’s Key Feature … “It’s Invited In”
|,
If you follow my writing with any regularity, you know I’m a huge proponent of the audience-first ideal in publishing. Your audience is everything, and that point has been hammered home this past year. Publishers who get it — and...
continue reading
Welcome to Digital Ad Payola, 2021 Style
|,
What’s scarcer than toilet paper in a mobbed Costco during a lockdown? Logic … or at least it seems that way when you consider the current thinking around ad fraud.   The scope of digital ad fraud is truly bonkers,...
continue reading
USPS 2021 Mailing Promotions Calendar
|
The Postal Service is pleased to announce that the 2021 Mailing Promotions Calendar has been approved. As in prior years, promotions provide incentives and discounts to commercial mailers who use specific techniques and technologies that increase customer engagement and drive...
continue reading
The Experience of the Catalog is What Makes it Work So Well
|,
When was the last time you truly enjoyed scrolling through page after page of search results on Amazon? Settling into your favorite chair to just explore and see what comes next? If you’re like most consumers, probably never, really. Search...
continue reading
New San Antonio Magazine Thriving … on Ad Revenue
|,
Innovation — in fast motion — has been the buzzword for a lot of publishers the past year, as business models shifted to accommodate the realities of a global shutdown. Yet one new publication in San Antonio is finding success...
continue reading
Regional Magazines as the Community Lynchpin
|,
Earlier today I wrote about Live from Southside Magazine, a local San Antonio publication that is thriving on a tried-and-true business model — local ad revenue. Apparently, I’m not the only one who believes local and regional magazines have a...
continue reading
A Summer Vibe for this Friday’s Free Font Party
|
Winter. It sure does seem to drag on. Let’s snap out of it and design something full of summer fun. Summer Vibes by UK designer Muhammad Faisal is a script font full of relaxed and carefree energy. With upper and...
continue reading
BoSacks Sees Potential for Last Half of this Year
|,
It was fun to think that the stroke of midnight ushering in 2021 would be a magical reset. Maybe mentally it was, but most of us are pragmatic enough to understand that’s not how any of this works.  So what...
continue reading
Amazon to Prime Video Buyers … You Don’t Really Own That
|,
Remember when Amazon said you don’t own the ebooks you purchased for your Kindle? Well, that goes for those Amazon Prime videos you may have purchased, too.  “In 2020, most of us buy more digital content than physical, whether it's...
continue reading