freeportpressd, Author at Freeport Press

The Power of Print Ads in a Digital World

21 December 202013 October 2021|Print

Even before work became WFH and social interaction turned completely digital, people have longed for tangible elements in our hyper-online landscape. Now, the search for sensory engagement beyond what our screens can offer is even more meaningful. And that could mean...

5 Facts about the Magazine Industry

21 December 202021 July 2021|Magazine

Spring of 2020 looked a bit bleak for the magazine industry; we watched as ad budgets were slashed and photoshoots turned into logistical nightmares. It was a perfect storm that would certainly tax the resilience and innovation of publishers. And...

Two Fantastic Calligraphy-style Fonts Free this Week

18 December 202018 December 2020|design

Maybe it’s the winter storm blanketing the East Coast, or the holiday decorations popping up all over town. Whatever it is, it’s making me grateful for the beauty of the season, and the simple pleasures of things of beauty. So...

Science … and 2020 … Prove Print is Essential to Education

17 December 202017 December 2020|Print

A new scientific report is in, affirming what most teachers can probably already tell you: Print is vital for effective education. “The argument that reading on paper results in deeper comprehension and retention, concentration, vocabulary building and memory has been...

Print Led vs Digital Based & Why It Matters

15 December 202021 July 2021|Digital, Print

It’s getting exceedingly rare for a brand to exist solely in print. Digital-first and e-commerce brands are embracing print, knowing readers are wired for tangible experiences. Conversely, even Monocle, the brand that famously eschewed social media five years ago, has a...

Travel and Tourism Ad Market Expected to Rebound More Quickly than Most

15 December 202015 December 2020|Advertising, Digital, Print

No huge surprise here — the ad market industry will feel long-term effects of the pandemic, according to Rob Williams writing in Publishing Insider. “The researcher predicts global ad spending on newspapers will be little changed — $9.8 billion in...

Amazon Tripped Over their Boxes with their 2020 Toy Catalog

14 December 202010 November 2021|Catalog, Marketing, Print

It began as a wonder to behold … online behemoth Amazon stood the marketing world on its head when they launched their first toy catalog in 2018, the same year other digital-first retailers like Wayfair launched catalogs in print. There’s no...

Vintage Meets Hipster on Free Font Friday

11 December 202011 December 2020|design

Are we in some kind of steampunk holiday heaven? This week we offer you two free fonts that are vintage and hip at the same time … and it works in a big way. First is Arber, a free vintage...

After 70 Years, IKEA Says it’s Nixing their Catalog. What?

10 December 202010 December 2020|Catalog, Print

Word is that IKEA is going to stop mailing its iconic catalog, shutting down their direct mail channel after 70 years. “The Ikea catalog has become one of the Swedish mega-brand’s best-known products, inspiring people around the world with images of...

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