freeportpressd, Author at Freeport Press

And Now, a Word about the Other Pandemic … Online Ad Fraud is Bonkers

09 December 202026 August 2021|Advertising, Digital

In the midst of <<all this>>, it might be easy to overlook the other pandemic escalating right under our noses. According to a new white paper from AdAge and Spider Labs, ad fraud is stealing 20% of the $66 billion...

It’s Real Simple … This Magazine is Like Vitamin C for the Soul

08 December 202026 August 2021|Magazine, Print

It seems it was made for these times. While Real Simple launched 20 years ago and became an instant hit, its aesthetic is finding new relevance in a digitally saturated world. “I think everybody wants to and needs to simplify...

Politicians Helped Soften the Blow for Ad Industry

08 December 202008 December 2020|Advertising

The advertising industry had a massive influx of cash these last few months thanks to politicians. No, it wasn’t an industry bailout, but an estimated $12-14 billion in campaign spending. That, plus a spike in e-commerce thanks to shoppers stuck...

Ad Revenue and Audience Both Rising at Iconic Meredith Title

07 December 202026 August 2021|Magazine, Print

It’s looking like happy holidays for Meredith Corp, as they report higher ad revenue, larger audiences and rising website traffic for their Southern Living title. According to this article in FIPP, the company reported: “Southern Living’s December issue ad revenue...

Too Much of a Good Thing At Hearst UK

07 December 202007 December 2020|Magazine, Print

When Hearst UK launched a new subscriber special early on in the pandemic, they had no idea so many new readers would take them up on the offer. According to Charlotte Tobitt in the Press Gazette, the company saw a...

Two Sweet Retro Fonts for Free Font Friday

04 December 202004 December 2020|design

Let’s be real — we’ve got good reasons to want to throw it back a few decades. In fact, late century design inspiration looks pretty good right about now. So this week we bring you two sweet retro fonts. First...

When Times Get Tough, the Tough Get Advertising

01 December 202001 December 2020|Advertising

Saatchi & Saatchi Jeremy Sinclair has been a fixture in the UK ad industry since 1970, when he joined Saatchi & Saatchi the year the iconic firm was founded. Over his 50 years in the industry, he has been associated...

The Dangers of Anonymous Content

30 November 202021 July 2021|Magazine, Print

Nick Grzechowiak has some pretty strong opinions when it comes to doing things properly. The Chief Content Officer for Family Handyman feels that the internet can be a lonely place when you’re looking for good information on how to fix...

Holiday Catalogs Making a Joyful Comeback

30 November 202026 August 2021|Catalog, Print

“Joy delivered.” That’s the tagline for this year’s shoppable Amazon Wish Book, a beautiful hybrid of traditional direct mail and digital purchase path. According to Amazon’s peek inside their 2020 holiday catalog, the Wish Book has been sent to millions...

How About FREE (Fonts) for Black Friday?

27 November 202010 November 2021|design

Welcome to the Friday after Thanksgiving, that in-between day where you don’t know quite what to do … especially this year. Here’s an idea; download these two free fonts and create something new.First is Seidlitz, a bold vintage serif display...

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