freeportpressd, Author at Freeport Press

The Newsstand Model is About to Get Interesting

25 June 201409 November 2021|Magazine, Newsstand

[responsive][/responsive]It was a come-together moment for industry leaders: Three major magazine publishers announced they are teaming up to peddle newsstand copies of their top fashion magazines, according to DeadTreeEdition.This is big news.Anyone even tangentially involved with the magazine industry knows...

How to Actually Remember What You Read Online

24 June 201426 August 2021|content, Digital, Paper

All the info, without all the noise, in user-friendly format: That’s what UK company PaperLater is providing, saying they “allow people to enjoy reading all the great writing the web has to offer in a calmer, less distracting format,” according...

Restoration Hardware Goes Big …Really Big

24 June 201410 November 2021|Catalog, Print

For one specialty retailer, bigger is definitely better when it comes to their catalog. Forget slim jims and other micro catalog trends; for Restoration Hardware, they are going big when it comes to your home.“Weighing in at a whopping 12...

Data Shows Magazine Revenue Will Grow in 2015

23 June 201410 November 2021|Digital, Magazine, Print

The magazine industry is poised for renewed revenue growth next year, according to industry projections by PricewaterhouseCoopers (PwC).The insights were pulled from PwC’s Global Entertainment and Media Outlook - Magazine Publishing Overview, 2014-2018, and cited by Print in the Mix.According...

Rosenberg on Why Print Publishers Should Pivot Back to Print

23 June 201426 August 2021|Digital, Print, Publisher

Print publishers are missing out on a potentially lucrative opportunity by selling their online impressions through digital-only ad buyers, says Ari Rosenberg in MediaPost. He explains his idea through some rather hard to follow math, but the bottom line is...

The Power’s in the Integration of Print and Digital

20 June 201420 June 2014|Digital, Print

If Michael Fernadnez of Advertising Age was trying to hit a nerve with his “stop printing catalogs” message last week, he sure succeeded. Response was swift and passionate, including Christine Alexander’s take on why direct marketing catalogs are worth it....

How Do We Engage with Cross-Platform Magazines?

18 June 201426 August 2021|content, Digital, Magazine, Print

With magazines appearing in so many formats lately -- traditional print, web-based and app -- the question on most publishers’ minds is “which format works best to engage my audience?” To answer that question, IPC Media commissioned a survey of...

The No-Print Pothole: How Digital Only Leaves a Huge Gap

17 June 201409 November 2021|Digital, Print

Has print really had its day and can digital really replace it in the marketing mix?Explore B2B’s Caroline McCormack asks just that in her article “Cross media marketing the cast for digital vs print.”She begins her article carefully outlining the...

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