freeportpressd, Author at Freeport Press

4 Tips for New Grads in the Print Industry

10 July 201410 July 2014|Print

Entering any new field as a recent grad is often fraught with fear. Do I know what I need to know? How well am I prepared? Add to that the recent upheavals in the print industry, and a career in...

Publishers: What’s in your Digital Marketing Toolbox?

10 July 201426 August 2021|Digital, Marketing

What the most important elements to a successful digital marketing initiative? Diana Landau of Niche Media interviewed marketing expert Rebecca Sterner for her ideas on what works and what trends to watch. While digital marketing has surely brought some new...

Automated Content: A Brilliantly Bad Idea?

09 July 201409 July 2014|content

We are stumped on this one. According to an article by Andrew Beaujon on Poynter.org, “AP will use robots to write some business stories.” The article refers to Associated Press’ recent announcement that they are planning to use technology from...

Postal Reg Violations Cost Mailers Millions

08 July 201426 August 2021|USPS

Yikes, that’s gotta hurt. Two high-volume postal customers were slapped with multi-million dollar penalties and fines in recent decisions by the U.S. Postal Service, reports Dead Tree Edition. “The U.S. Postal Service assessed Southern California Edison [SCE] $7.6 million in...

Print: From Disruption to Experimentation and Beyond

08 July 201426 August 2021|Apps, content, Digital, Mobile, Print

CDS Global’s Malcolm Netburn gave the keynote address at the recent IDEAAlliance PRIMEX East conference, and BoSacks reprinted Netburn’s remarks in his blog. In his speech, Netburn took a realistic look a print’s evolving role in the media mix, and...

Regional Interest Magazines Continue Their Hot Streak

07 July 201426 August 2021|Magazine, Print

Craft beer, good music and magazines: It’s a winning combination for a publishing industry that is continuing to innovate and launch new titles this year. Seems magazines still have great appeal for readers who want to engage in their local...

Crain’s Gets This One Wrong

07 July 201407 July 2014|Magazine, Print, publishing

We understand that bad news gets more press, but really, Crain’s New York, you’ve got this one completely backwards. Crain’s recent article on the state of the magazine industry is headed by the stark notice that “through June, 27 magazines...

Photoshop CC Features Go Live

04 July 201409 November 2021|design

Design geeks, this one is for you. According to Sandy Hubbard at Print Media Center, the new Photoshop CC (Creative Cloud) updates are going to make it easier to work with fonts, among other things.“Many of our PMC readers are...

Good Gains in Niche Market Magazines in Q1 2014

04 July 201404 July 2014|Magazine, Print

So far so good this year, especially for niche market magazines, according to new ad spend figures compiled by Kantar Media. “The first quarter of 2014 saw good gains in overall ad spending, according to a just released report from...

Prev 1 2 … 234 235 236 237 238 239 Next

Quick Links