freeportpressd, Author at Freeport Press

20 July 201420 July 2014|design, Editorial

Want to improve your game in publication layout? This article from Luke O'Neill offers 10 suggestions that will help you build up your editorial design skills. The first, and probably the most important, is to identify your audience and design for...

Why Print Matters to Digital-Only Publishers

19 July 201419 July 2014|Digital, Print, publishing

Most of us might assume that digital-only publishers have little to no stake in the success or failure of printed titles. We might expect them to be blissfully unaffected by physical distribution issues at the newsstand, rising postal rates and...

B2B Media Revenue up Nearly 5%

19 July 201419 July 2014|Advertising, Marketing, publishing

The first quarter BIN 2014 reports are out from the Association of Business Information and Media Companies (ABM) and the news is good for B2B media companies and publishers according to this article in Publishing Executive. “ABM's report finds that overall...

Study: Sponsored Content Has a Trust Problem

16 July 201426 August 2021|content

Native advertising and sponsored content are big business these days, with the vast majority of publishers offering some kind of native ad opportunities, writes Joe Lazauskas of Contently, a content strategy firm. Yet a recent study points up the major shortcomings of...

Newman! Mailman Fails to Deliver

15 July 201426 August 2021|USPS

The comparisons are unavoidable. Newman, the mailman everyone loves to hate on Seinfeld, was vilified in one episode when he was caught hoarding mail rather than delivering it. It’s hard to believe, but one Kentucky mailman was sentenced to six...

Big Cuts Coming at the USPS

15 July 201426 August 2021|USPS

Will $10,000 be enough of an enticement to pack in a career a few years early? The USPS hopes so, as it offers 3,000 postmasters a bonus to either retire early or face potential layoffs next year. “Qualified postmasters --...

Leverage Print Technology to Boost Ad Sales

14 July 201426 August 2021|Magazine, Marketing, Print

When you think of advances in advertising technology, print might not be the first medium that comes to mind. “At first glance, a printed magazine seems simple -- too simple to be worth discussing in an issue focused on publishing...

Is Ad Space Enough for Advertisers?

11 July 201426 August 2021|Advertising, Magazine

Has the publishing industry inadvertently devalued its own print ad space? Some industry experts think so, after years of giving advertisers list rentals, web ads and event sponsorship thrown into their annual ad proposals to sweeten the deal. “The value-add...

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