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John Oliver on Sponsored Content: Hilarious
07 August 2014|Advertising, advertorial
Never one to pull punches, funny Brit John Oliver takes on native ads and sponsored content in a recent video diatribe. Oliver is merciless on Time Inc.’s CEO Joseph Ripp and his position on the topic, who posits that “as...
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Marco Arment on App Rot: It’s Not Pretty Out There
06 August 2014|Apps
Marco Arment knows a thing or two about good app design. As the creator of Instapaper and the original publisher of The Magazine, he’s often cited as someone that “gets it right.” So when Arment talks about App Rot in...
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5 Essential Tools Make Your Online Journalism Shine
06 August 2014|Apps
In the “appegeddon” of apps being released each month for journalists and content creators, it can be hard to keep up and pick the right products, said Ezra Eeman of Journalism Tools during a UK conference in July. Eeman encouraged...
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Confessions of a Magazine Editor        
05 August 2014|Magazine, publishing
There is no doubt the magazine industry has changed. Increased pressure from the business side coupled with unceasing demands to compete with digital has created a pressure cooker. But is it really as bad as all that? “Being a magazine...
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How to Succeed in Magazines without Really Trying
05 August 2014|Magazine, publishing
When the right intern fills the right spot at the right publication, publishing magic can happen. While interns definitely aren’t expected to be experts in their field (yet), the best ones come equipped with a strong desire to learn. Christina...
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Show and Tell: 4 Tips to Communicate Visually
01 August 2014|Social Media
Are your social media posts swipe-stopping? “Whether you’re reading this article on your mobile or computer, you most likely have the option to ‘swipe’ through what you’re viewing,” explains social media expert Jessica Ann. “When what you view is visually...
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Where Have all the Computer Magazines Gone?
31 July 2014|Magazine
Funny what you can learn in an airport. On a recent trip home from Boston with my dad, our flight was delayed. We killed some time checking out the airport newsstands, like we usually do, hoping to find a good...
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New Microsoft Ad Offers Wi-Fi Anywhere
31 July 2014|Advertising, Digital
They are doing some amazing things with paper these days, and designers are not just thinking outside the box, they are inventing whole new containers. Take the recent Microsoft ad project in Forbes Magazine that is a completely portable, wireless...
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Social Media: What’s the Point?
30 July 2014|Social Media
“Imagine, for a moment, that as a marketer, if you were to go to your boss or client and say, ‘I’m going to send out a million postcards today.’ You would be asked many questions about what you were doing:...
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Apple Users Prefer to Stream, Not Buy
30 July 2014|Apps
Buy a digital magazine? No thanks, I’ll just stream the feed. This seems to be the trend in online publishing, much the same way music lovers have flocked to streaming radio instead of buying their music content. “The first inkling...
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