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Death to Content: Long Live the Editor!
25 August 2014|content, Editorial
[responsive][/responsive]Look at any good size marketing department and you’ll probably find a content marketing manager, an online content developer, copywriters and such, but what about a professional editor? That role, or what passes for that role, is often handled by...
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The Printed Catalog: A Consumer’s Turning Point
21 August 2014|Catalog, Print
Do catalogs really work? Why, in an era when you can get practically all the information you need online, does the printed product catalog still hold a huge place in so many companies’ marketing budgets? I have a couple of...
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Don’t Be Lame: 9 Reasons Your Ads Don’t Attract College Students
21 August 2014|Uncategorized
[responsive][/responsive]They are an easily distracted and emotionally driven bunch, and marketers are trying everything to reach them. For businesses that want to attract and hold the attention of college students, it’s not enough just to be on social media or...
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Why Overdesigning is a Cardinal Sin of Design
21 August 2014|design
[responsive][/responsive]According to the latest Adobe New Creatives Report,  over-designing or not knowing when to quit was considered the “cardinal sin” of design, writes Gian Bautista in Youth Designer blog. “This is based on an online survey of more than 1,000 U.S....
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InStyle Celebrates 20 Years in a Big Way
20 August 2014|Advertising, Magazine
September always makes us happy. No, it’s not because the kids go back to school, but because it’s the start of a new fashion year. And that means fashion publishers pull out all the stops to create memorable issues. Several...
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Digital Magazines Toy with Reduced—or Eliminated—Pricing
20 August 2014|Digital, Magazine
Earlier this week we talked about the slump in digital magazine sales, and how the predicted glut of digital revenue in the magazine industry hasn’t panned out. Further evidence of the irrational exuberance of the digital business model is the fact...
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Tech Investments Make For Happy Publishers
19 August 2014|publishing
After the doldrums of 2008 – 2011, investment in manufacturing and production technology in our industry saw a spike up in 2012, and the trend continued last year according to industry stats. Bill Mickey reports in Folio: that “satisfaction levels...
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Digital Magazine Sales in a Slump
19 August 2014|Digital, Magazine
[responsive][/responsive]The average large consumer magazine now brings in the same revenue through its digital edition as one full-page ad in their print edition, according to D.B. Hebbard of Talking New Media. “The reason is that the growth in digital editions is...
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The Resilience of the Printed Magazine Explained
18 August 2014|Magazine, publishing
Pat Henry of What They Think recently interviewed CDS Global's Malcolm Netburn about the magazine industry. His aim was to get Netburn’s take on why the magazine industry is so resilient, with hundreds of new launches happening in a time when the...
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Are Bookazines Cannibalizing the Newsstand?
18 August 2014|Magazine, Newsstand
Bookazines continue to boom in the newsstand. And while many in the industry see this as a good thing—publishers are  after all getting a good price for these special edition magazines—one pundit sees potential devastation in the idea. “I hate to...
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