freeportpressd, Author at Freeport Press

Harper’s Stands Firm for Paywalls and Print

18 August 201418 August 2014|Print

There is one venerable title in the publishing world that is consciously not dabbling in a business model based in anything but print. John R. MacArthur, publishers of Harper’s Magazine, insists that print is the only lasting foundation on which literary journalism...

Pioneering Women of Graphic Design

15 August 201426 August 2021|design, Magazine

Tired of the frivolous way in which female readers were portrayed, Cipe Pineles (1908-1991) sought to change the fashion magazine industry from the inside by assuming her audience wanted and deserved much more than they were getting. “By commissioning fine...

3 Things to Consider about Your Most Important Page

15 August 201415 August 2014|design, Magazine

We aren't breaking any new ground telling you this, but your magazine cover is the most important page you’ll create. So why does it so often come down to the last minute, as we cram in these critical elements under...

The Gen Z Marketing Blowback

14 August 201414 August 2014|Marketing

To Generation Z, the kids who are now from age 5 to 19, digital technology is as ordinary as electricity is to the rest of us. First-day-of-school selfies are a thing, and kids consider technology to be their “virtual playground,”...

Are Robots Eating Your Advertising Lunch?

13 August 201426 August 2021|Advertising, Website

If you are using digital advertising as part of your overall market, you may be throwing away up to half of your budget thanks to robots hard at work on the web. According to Susan Krashinsky of the Globe and...

Why Regional Publishing Is Thriving Down East

13 August 201426 August 2021|Magazine, Print

As we noted last month, regional interest magazines are hot these days. In fact, of the 93 new titles launches so far this year, regional titles were the top category, according to Erik Sass in Media News Daily. And it’s...

Is Print Really Killing Publishers?

12 August 201412 August 2014|Print, publishing

If you read this blog regularly, you know we are big fans (usually) of Dead Tree Edition. The author consistently gives an insider’s perspective on the publishing industry that tends to cut through the clutter with an acerbic and insightful...

The Politics of Direct Mail

12 August 201412 August 2014|Marketing, USPS

[responsive][/responsive] So Al Gore helped make Blackberrying a “thing” and Obama is often considered our first “digitally grass roots” president, but when it comes to getting out the vote, campaign managers are still banking on direct mail. “Campaigns, party committees...

This Revolution Will Not Be Tabletized

11 August 201411 August 2014|Digital, Magazine, Print

The year is 2010, and Apple launches the iPad. The publishing industry, still reeling from the economic downturn, scrambles to engage a digital audience and looks to magazine apps as “the next big thing,” revolutionizing the way magazines are read....

Wearable Tech and the Future of Content

07 August 201407 August 2014|content

As brands of all stripes become content publishing companies, they’ve adapted to the changing tech landscape by using responsive design for smartphones, micro blogging content for social feeds, tablet versions of their magazines and a host of other considerations. What’s...

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