330-308-3300
Contact Us
Hashtags For a Cause: Can You Do It Too?
10 September 2014|Social Media
[responsive][/responsive]It’s a bona fide phenomenon. If you haven’t been nominated to take the #ALSIceBucketChallenge, you’ve at least no doubt watched some of your friends or favorite celebrities (Ron Swanson, anyone?) getting doused for a good cause. It’s a sensation to...
continue reading
Soft Tablet Growth Getting Even Softer
10 September 2014|Apps, Digital
[responsive][/responsive]Tablets—once hailed as a revolution in mobile tech—have failed to perform. Not only are sales of the devices slowing dramatically, but sales of the content they were supposed to revolutionize are down too. Digital magazine sales are in a major...
continue reading
Want to Remember What You Read? Switch to Paper
09 September 2014|Paper, Print
[responsive][/responsive]Do you find it hard to recall what you’ve read online or on digital readers? You’re not alone. “Going all digital might be good for trees, but it's bad for memory, suggests new research, which found that Kindle readers are...
continue reading
Garden Design Magazine Blooming Back in Print
09 September 2014|Magazine, Print
[responsive][/responsive]Garden Design Magazine is back in print, with the tagline “The Magazine of Outdoor Design + Garden Aesthetics,” according to Valerie Easton writing for the Seattle Times. And the magazine, being relaunched in print after a year of being dark,...
continue reading
Another Magazine Reader Who Won’t Use Newsstand
08 September 2014|Apps, Magazine
[responsive][/responsive]Despite significant cost savings over print versions, one industry insider just won’t use the Newsstand app to read his magazines. And he’s not alone in his criticism of the platform. “First, it’s too easy to forget about,” writes Kirk McElhearn in...
continue reading
Print Can’t Help But Continue
05 September 2014|Print
[responsive][/responsive]When Edison’s light bulb hit the market, candle makers were worried. “They needn’t have been,” says Alex Marks in Marketing Magazine.  “Fast-forward 130 years and candlemaking is a global business worth more than $5bn. Candles have, in many respects, become...
continue reading
Steve Jobs on SI iPad Demo: “It’s Stupid”
05 September 2014|Apps, Magazine
[responsive][/responsive]Remember how the iPad was going to save the magazine industry? Yeah, neither do we but for a while there it did look like publishers were taking the idea of tabletized magazines to the virtual bank. And while the current...
continue reading
The New Marketing Must? Catalogs!
04 September 2014|Catalog, Print
[responsive][/responsive]For those of us who have been around this industry a while, direct mail catalogs are considered a staple of the marketing mix. We think it’s great that many younger marketers (and companies) are “discovering” the power of catalogs to...
continue reading
Publishing is Far From Dying, Says Harvard Biz Review
04 September 2014|publishing
The skeptics chant that the future of publishing is bleak and publishers are not making money. Their comments are loud, vocal and sadly lacking in fact, according to Greg Satell of the Harvard Business Review. “These sentiments are common, but...
continue reading
Industry Expert Warns Against Native Advertising
04 September 2014|Advertising
[responsive][/responsive] Everybody’s doing it, so it must be good, right? Not so much, according to one industry heavy hitter. It may be a media credibility crisis in the making, or worse. “Brands investing in native advertising are embarking on an...
continue reading