freeportpressd, Author at Freeport Press

17 September 201417 September 2014|Editorial

[responsive][/responsive]When the world’s attention turned to Ferguson, Missouri last month, the Huffington Post turned to crowdfunding site Beacon to help them provide in-depth and ongoing coverage. “Thanks to donations from over 628 backers, The Huffington Post was able to raise...

Apples to Apples: But Could They Publish?

17 September 201417 September 2014|publishing

[responsive][/responsive]“If Apple were a newspaper or a magazine company within a decade it would no longer be a newspaper or magazine company.” So states D. B. Hebbard in Talking New Media, citing the transformation of the company from a personal...

Shoppable Images A Great Opportunity to Integrate Digital with Print

16 September 201416 September 2014|Apps, Print

[responsive][/responsive]Online shopping is usually a bit uninspired. While some websites are using video and other distractions to introduce their new lines, the typical purchase experience involves clicking on a lot of pictures laid out in grids. It reduces online shopping...

A Digital-Only Macworld? Big Mistake, Guys

16 September 201416 September 2014|Digital, Magazine

[responsive][/responsive]IDG has just axed its last remaining print publication and is moving Macworld to a digital-only platform. Are they not paying attention to what’s been going on in the magazine world of late, or do they really believe that this...

Enough with the Knee-Jerk Dead Tree Hype

15 September 201415 September 2014|Paper, Print

We don’t mean to single anyone out. Certainly Laura Montini isn't alone as she flippantly tosses off the “going all digital is good for trees” mantra, which she did inan article last week in Inc. Her article was actually about...

Understanding Your Connected Consumers

15 September 201415 September 2014|Magazine, Publisher

Understanding consumer behavior is a core requirement of successful marketing and brand development. Publishers must know and understand how, where, when and why readers are engaging with their content. The insights gained in doing this challenging work is “crucial,” according...

Why Magazines?

15 September 201415 September 2014|Magazine

[responsive][/responsive] In a January [insert year here] article, tabloid reporter [insert writer’s name here] wrote of the [insert media of your choice here] industry in a state of transition, waking up to the reality of a new medium that had...

Ten Paradoxical Traits of the Creative Mind

12 September 201412 September 2014|design

[responsive][/responsive]Creativity: In any career, it can mean the difference between adequate and stellar. On a team, it often is the spark for truly game changing paradigm shifts. Yet what is that ineffable quality, and how do you know it when...

Are Digital Editions Already Dead?

11 September 201411 September 2014|Apps, Digital, Magazine

[responsive][/responsive]Some publishing executives are planning to discontinue digital editions of their magazines, as high costs and low returns show digital may not be working. Despite this, print circulation remains lower. People haven’t stopped reading, so what gives? “This revolution isn’t...

Monocle’s $115 Million Value Proves Luxury Publishing is Doing Just Fine

11 September 201411 September 2014|Magazine, Print, publishing

[responsive][/responsive]Monocle, the prestige lifestyle magazine, has received a $10 million investment from Japanese newspaper publishers Nikkei, Inc. Monocle is one of several magazines in this high-end sector that is thriving. “This success is in part driven by strong ad sales...

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