freeportpressd, Author at Freeport Press

02 October 201402 October 2014|Magazine

[responsive][/responsive]It began in the aftermath of the recession, around 2011. A slow but steady trickle of independent quarterlies like Kinfolk, Tiny Atlas Quarterly and Wilder crept onto the scene and captured the hearts and minds of readers. The trickle has...

In An Internet Minute…The Augean Challenge of Reaching Your Audience with Digital Content

01 October 201401 October 2014|Digital

Each minute, more than 1 million GBs of data are transferred around our planet. Think about that for a moment and let it sink in. The growth of mobile traffic alone is staggering: Intel predicts that by the year 2017,...

Achtung! Magazine Sales are Booming in Germany

01 October 201401 October 2014|Magazine, Print

While newspaper sales in Germany continue to trend downward, there is a boom in demand for glossy magazines as wired Germans find the time to unwind, according to the German website DW. The main reason? Readers need downtime that they...

Publications Using Pinterest as a Key Ally

01 October 201401 October 2014|Digital, Marketing, Website

Some magazine editors seem to have an edge on predicting trends and understanding what their readers will be into in the coming months. Are they tuned into some universal consciousness? Not exactly, but they are using Pinterest to tap into...

A Funny Thing Happened on the Way to Tablet Magazines

30 September 201430 September 2014|Digital, Magazine

[responsive][/responsive] In the four years since the iPad burst onto the scene, promising an entirely new type of magazine experience, digital magazines have forgotten to evolve. “For the most part, they are magazines that look and navigate like print...

UPDATE: Are USPS Rate Hikes Coming? If they are, they won’t until after early 2015

30 September 201430 September 2014|USPS

[responsive][/responsive]It’s Q4, that time of year when businesses are busy putting the final touches on next year’s budget. Yet for USPS customers, there is one line item that is too murky to call at this point. “Postal rates in 2015...

The Digital Newsstand Needs to Recognize Its Real Rivals

29 September 201429 September 2014|content, Magazine, Newsstand, publishing

[responsive][/responsive]The digital newsstand has failed to deliver on the lofty expectations of just a few years ago. We reported back in August that this revolution will not be tabletized, and we were proven right again during the iPhone 6 launch....

Moody’s Report As Seen By Darwin

29 September 201429 September 2014|Advertising, Magazine, Print

[responsive][/responsive]Ad revenues are down, digital subscriptions are leveling out and the magazine industry looks pretty bleak, according to credit ratings service Moody’s. But what are we really seeing? “Our outlook for the US Newspapers and Magazines sector is negative,” the...

Forbes Speaks on Content Marketing

26 September 201426 September 2014|content, Marketing

Content marketing is one of those terms bandied about so often it’s easy to gloss over what it really means. Joshua Steimle in Forbes is aiming to clear up the mystery, citing Content Marketing Institute’s definition: “Content marketing is a...

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