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Can Print and Digital Just Get Along?
25 September 2014|Digital, Print
October is the debut month of a brand new content venture called California Sunday Magazine. And its publishers are hoping that they have hit on profitable common ground between print and digital media. Of course, being funded to the tune...
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Golly! Kickstarting a Magazine
24 September 2014|Magazine
[responsive][/responsive]What happens when a couple of smart, savvy and entrepreneurial women see a gap in the magazine market place? They aim to fill it, in a most unusual way. “I wanted to create something that would be relevant to women...
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Could Paywalls Work for Niche Magazines?
24 September 2014|Magazine
[responsive][/responsive]Der Spiegel, among the largest weekly news magazines in Europe, has a problem. “Der Spiegel, which has been published since 1947 and is known for its in-depth coverage of political and other issues, was the first to introduce [free online...
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UK’s People of Print Proclaim the Life of Print
23 September 2014|Print
[responsive][/responsive]We got tired of hearing that print is dead. And now, a few years on, we are getting a bit tired of saying that it’s not. So we are thrilled to see this stunning reminder of the creative and innovative...
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Direct Mail in the Vacuum
23 September 2014|Print, USPS
[responsive][/responsive]Nature and marketers abhor a vacuum. Which is why now may be the right time for your company to take a fresh look at your direct mail program. “Direct mail, in terms of volume, is in decline. This would usually...
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“If Only You Knew Anything About Actual Publishing…”
22 September 2014|Magazine, publishing
[responsive][/responsive] Understanding the business of small magazines is no easy feat. So when Caroline O’Donovan of the Neiman Journalism Lab dove into the topic, she went right to the source.  Her interview with little magazine veteran and publisher of Lapham’s...
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Some Bad Advice on Digital-First Publishing
22 September 2014|Digital, publishing
[responsive][/responsive]“Gone are the days when people simply picked up a newspaper, magazine or turned on the television for entertainment, education or news,” writes Mary Hiers in Recruitment ADVisor. “Now more than an ever, people are turning to digital devices. According...
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Mastering Type: The Essential Guide
19 September 2014|design
If you’re a graphic designer, a certified typophile or just keenly aware of nuance in word design, you’ll appreciate this book, “Mastering Type: The Essential Guide to Typography for Print and Web Design” by Denise Bosler. In it, typography expert...
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How to Be a Magazine Copy Editor
18 September 2014|Editorial, Magazine
[responsive][/responsive]Copyediting: It’s a critical part of any good magazine, and the people who do this work are a special breed. “Think of a copy editor as the last guy who sees the words. If the magazine is published clean and...
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City & Regional Magazines and the Digital Debate
18 September 2014|Apps, Digital, Magazine
With print sales slowing or even declining, we might expect city and regional publishers to be looking to digital versions to bolster circulations. And we’d probably find out that many of them are doing no such thing. According to Talking...
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