B2B Media Revenue up Nearly 5%

abmThe first quarter BIN 2014 reports are out from the Association of Business Information and Media Companies (ABM) and the news is good for B2B media companies and publishers according to this article in Publishing Executive.

“ABM’s report finds that overall business-to-business media revenue rose to $7.09 billion for the first quarter of 2014, up 4.5 percent compared with industry revenue for the same period in 2013,” the release states.

They attribute this revenue gain in part to higher digital ad sales, noting a 19.5% increase in digital revenues over 2013.

“Business-to-business media companies are taking advantage of strong demand for interactive advertising,” said ABM Managing Director Mike Marchesano. “We expect this trend to continue as the popularity of online video and mobile rises, and as companies and consumers increasingly look to tablets and smartphones as a primary source of information.”

The BIN reports takes into account revenue from four main sources: events and trade shows; print advertising; digital advertising; and information products and data services. While print revenue fell slightly overall (down 2.6 percent over the same time last year), gains were seen several categories including architecture, automotive, building services, hospitality, transportation and financial services.