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Disruption Will Only Get Faster… and Print Will Remain Vital
05 June 2020|Digital, Print
Canadian Prime Minister Justin Trudeau nailed it when he spoke these prescient words at the 2019 World Economic Forum in Davos last May: “It's incredible when you think of it, that this very moment right now, the pace of change has never...
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British Vogue Honors the “New Front Line”
04 June 2020|Magazine, Print
We’re used to seeing gorgeous models gracing the covers of our fashion magazines … it’s what the glossies are all about … stunning, but unreal, not terribly representative of the world as it truly is. So we are thrilled to...
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THIS is How to Treat Your Ad Partners – Kudos, Inside Golf
02 June 2020|Magazine, Print
Like professional sports and related industries worldwide, Australian title Inside Golf hit the pause button three months ago, writes Lyndsie Clark in Niche Publishing Network. Their reason might surprise you. “We felt it would have been inappropriate to call clients...
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The Big September Issues Will Actually be on Newsstands… In September
01 June 2020|Magazine, Print
This just in … the September issues of your favorite fashion glossies will actually be released in … September. Weird. Work in the magazine industry for even a short time and two things quickly become clear: The September issues for...
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HBR Says They Were Created for Moments Like These
27 May 2020|Magazine, Print
“We were created for a moment like this.” That’s what Harvard Business Review’s Adi Ignatius says about the current climate in the business world. And in this moment, they are undergoing a profound transition that aligns beautifully with their purpose....
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The Mr. Magazine Interview with Real Simple’s Liz Vaccariello
20 May 2020|Magazine, Print
“No matter if it’s 9/11 or if it’s a global pandemic, people care about their happiness and their families. They want to find ways to be healthier; they want to find ways to simplify their lives; they want to see...
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The New Relevance of Printed Words on a Page
19 May 2020|Magazine, Print
Audience first. It’s been a mantra around here for years now, since Samir “Mr. Magazine” Husni did such a great job of explaining the importance of putting your audience’s needs first, rather than rushing to embrace what’s new. In the...
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Gen Z Shows Us There’s Still Plenty of Space for Print
18 May 2020|Print
Welcome to tonight’s featured match! In the blue corner … PRINT! Weighing in with more than 500 years of marketing history, this long-time champion still packs a powerful punch. But can it prove itself to the new naysayers?In the red...
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Publish or Perish, as the Saying Goes
12 May 2020|Magazine, Print
Things are tough out there for media brands; there’s no question that the pandemic is having a brutal impact on media outlets that rely on advertising to foot the bill. On the other hand, some are thriving, due to their...
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Welcome to Disastertising, the Plague of the Pandemic
05 May 2020|Magazine, Print
It started with a slew of emails from every single brand you ever had any contact with; the ubiquitous opening line reading “In these uncertain times….” or words to that effect. It escalated quickly into advertising around the pandemic that...
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