British Vogue Honors the “New Front Line”
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We’re used to seeing gorgeous models gracing the covers of our fashion magazines … it’s what the glossies are all about … stunning, but unreal, not terribly representative of the world as it truly is. So we are thrilled to...
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THIS is How to Treat Your Ad Partners – Kudos, Inside Golf
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Like professional sports and related industries worldwide, Australian title Inside Golf hit the pause button three months ago, writes Lyndsie Clark in Niche Publishing Network. Their reason might surprise you. “We felt it would have been inappropriate to call clients...
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The Big September Issues Will Actually be on Newsstands… In September
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This just in … the September issues of your favorite fashion glossies will actually be released in … September. Weird. Work in the magazine industry for even a short time and two things quickly become clear: The September issues for...
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HBR Says They Were Created for Moments Like These
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“We were created for a moment like this.” That’s what Harvard Business Review’s Adi Ignatius says about the current climate in the business world. And in this moment, they are undergoing a profound transition that aligns beautifully with their purpose....
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The Mr. Magazine Interview with Real Simple’s Liz Vaccariello
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“No matter if it’s 9/11 or if it’s a global pandemic, people care about their happiness and their families. They want to find ways to be healthier; they want to find ways to simplify their lives; they want to see...
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The New Relevance of Printed Words on a Page
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Audience first. It’s been a mantra around here for years now, since Samir “Mr. Magazine” Husni did such a great job of explaining the importance of putting your audience’s needs first, rather than rushing to embrace what’s new. In the...
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Gen Z Shows Us There’s Still Plenty of Space for Print
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Welcome to tonight’s featured match! In the blue corner … PRINT! Weighing in with more than 500 years of marketing history, this long-time champion still packs a powerful punch. But can it prove itself to the new naysayers?In the red...
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Publish or Perish, as the Saying Goes
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Things are tough out there for media brands; there’s no question that the pandemic is having a brutal impact on media outlets that rely on advertising to foot the bill. On the other hand, some are thriving, due to their...
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Welcome to Disastertising, the Plague of the Pandemic
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It started with a slew of emails from every single brand you ever had any contact with; the ubiquitous opening line reading “In these uncertain times….” or words to that effect. It escalated quickly into advertising around the pandemic that...
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We Are All Subscribers Now
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Subscribe. It used to seem like quite a bit of a commitment, signing up to receive something over and over. Yet something is happening in our society that is taking the resistance out of this … and it may help...
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