UK Magazine Subscriptions Surge during Pandemic
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During difficult times, the majority of people claim that focusing on their passions helps them cope. So it’s no surprise that right now many magazine publishers are reporting booming subscription rates and higher digital content audiences. “Much has been written...
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Direct Mail during the Quarantine
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Amid the widespread slowdowns across the economic spectrum, there’s a potential bright spot in our industry that bears mentioning. “While all corners of the print industry have already been impacted by Covid-19, some sectors have seen less of a downturn...
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Buy a Meal, Save a Restaurant
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Earlier this week I wrote about the need to save local bookstores, by ordering online or buying a gift certificate. Today, I’m reminded that local restaurateurs need the same kind of help. Allyson Mace is the founder and publisher of...
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Buy a Book, Save an Indie Shop
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You’ve binge-watched Tiger King and cleaned out the shed. Now what? Books. We need books. And with Amazon focusing on delivering essential goods for at least the next six weeks, this is the perfect time to help save indie bookstores,...
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Indie Publishers Rally around their Booksellers
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When life gets turned on its head, we face our fears and adapt the best we can. And, in our better moments, we reach out to do what we can to help others. So it is in the indie publishing...
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Real Estate Title Hits the Fabulous Forties
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When RISMedia created the National Relocation & Real Estate Magazine in 1985, it aimed to connect and educate industry pros in the relocation niche. “For a bargain $2.25, National Relocation & Real Estate, then a quarterly periodical, gave our readers...
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A Perfect Pairing for Food & Wine from Meredith
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Need more proof that magazine publishers are once again investing in the lean-back experience of magazines? Look no further. “As many magazine publishers continue to look for ways to cut costs by scaling back frequency, thinning their books, and reducing...
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The Secret Life of Your Mailbox
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Back in the ‘70s it used to be called “junk mail” – the reams of unsolicited paper in your mailbox, sent by well-meaning but data-limited businesses trying to cover a broad swath. Never mind that yours was a vegetarian household;...
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Heck Yes We Want Paper in the Office
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Productivity apps, voice memos, PDF readers, Slack, Trello, MS Teams, IM … all these are seemingly indispensable to life in the office as we know it. Yet a new survey shows that workers turn back to basics when they need...
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Publishers Investing in the Sought After Lean Back Experience of Magazines
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Higher quality paper… larger trim sizes… more ambitious long-form content… creative partnerships with important events… higher prices… These are just some of the hallmarks of the modern consumer magazine, geared less toward the general public and more toward a passionate...
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