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GoodFirms Launches in Print to Expand Reach in the Tech Space
05 March 2020|Magazine, Print
GoodFirms Magazine - First Edition When a company wants to expand its footprint in the tech space, they buy up tons of ad space on digital and do a big social marketing push, right? Well, if you’re GoodFirms, the company...
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Congratulations, PAPERbecause, for 10 Years of Good Stuff
04 March 2020|Paper, Print
It’s hard to imagine, but 10 years ago we didn’t have the Amazon app on our phones, the iPad hadn’t launched yet, and Pinterest was brand new. Yet digital was already having a massive impact on the paper industry. It...
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A Code to Publish By – and Why It’s Important Now
03 March 2020|Magazine, Print
Magazines Canada just took a major step in helping publishers better understand the nuances of advertising content in the current media landscape. In a special edition of the Magazines Canada AudioMag, Joyce Byrne and Kim Latreille, the duo behind the...
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Using Better Paper Can Cut Customer Acquisition Costs
02 March 2020|Catalog, Paper, Print
Eastbay, the Wisconsin-based athletic shoe brand owned by Foot Locker, has always operated under its vision to be the go-to resources for pro-grade gear. In pursuing that mission, they are always on the lookout for anything that provides an “edge”...
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Heavy Metal Still Heavy Into Print as they Expand to New Platforms
26 February 2020|Magazine, Print
Matthew Medney, new CEO of Heavy Metal, has been ensconced in the comics and fantasy world for ages … which no doubt explains his ability to truly understand the audience for the iconic brand. “I took the job because, like...
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Why We’re Still Talking About The Furrow in 2020
24 February 2020|Magazine, Print
“When REI, the outdoor gear company, launched a print magazine last year, it became one of the latest examples of a marketing trend,” says Marketplace’s Sabri Ben-Achour in this podcast. “It is called ‘content marketing’ and … brace yourselves …...
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What’s Read and Loved and Growing for Five Straight Years?
19 February 2020|Catalog, Print
Image source: jschmid.com The results are in, and Harvard Business Review has something to say about the state of catalogs in the 2020 marketing strategy. “Despite two decades of email and social media marketing, and the digitization of the consumer...
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Australian School Bans iPads… Does Educational Science Agree?
19 February 2020|Paper, Print
When Reddam House Private School outside Sydney, Australia got rid of iPads, they did so based on feedback from the students. The school had been using iPads to access e-textbooks for the past five years, according to Jenn Ryan writing...
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Bauer Media Once Again Shows Us All How it can be Done
18 February 2020|Magazine, Print
When it comes to secret sauce, Bauer Media seems to have it. They are proving yet again that brands can still thrive in print magazines, through audience-based innovation that builds adoring fans and happy advertisers. The latest news? Two of...
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Direct is the New Digital When it Comes to Customer Mail
18 February 2020|Advertising, Print, USPS
Direct mail makes us feel special.That stat comes from research from Royal Mail that shows 70% of consumers feel more valued by a brand when they receive direct mail instead of email. (Don’t believe it? Just look at what happened...
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